There seems to be no end to our collective appetite for watching video online. According to the latest comScore numbers, more than 180 million U.S. internet users watched video online during March. That number is a 3.5% jump from the February video viewing audience.
As you’d expect, the vast majority of all this happened on YouTube. While YouTube’s share of that total dropped slightly as a percentage, its total number of videos viewed jumped from 11.95 billion in February to 13.05 billion in March.
For perspective, it was only seven months ago that comScore said YouTube became the first site to serve more than 10 billion videos in a single month.
YouTube visitors watched an average of 96 videos each during March. Hulu was second at 27 videos per viewer.