Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital commerce channels need to support the entire customer experience.
Ensuring that digital transactions are seamless and secure is certainly part of this experience. Beyond this, however, commerce experiences need to fit into a broader digital experience strategy focused on building and deepening relationships.
Engaging experiences have several key characteristics. They are convenient. They are personalized. And they respect customer data privacy. This calls for a robust, sustainable and secure first-party data strategy.
This guide discusses the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them. We will also discuss the importance of customer data platforms (CDP) in supporting that strategy. By the end, you should understand why digital commerce today demands an AI powered CDP to succeed.
Visit Digital Marketing Depot to download Reinventing the Digital Commerce Experience: From Transactions to Relationships from Acquia.