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Monday, April 22, 2024

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When Google Fails, Yahoo & Ask.com Win: Study

With Google owning the search landscape, the best other search engines can hope for these days is to be a searcher’s second-favorite option — the place we go when Google doesn’t help us find what we’re looking for. According to a new report from Chitika, Google users go to Yahoo and even Ask.com much more often than Bing.

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Chitika studied the search behavior of more than 39,000 users visiting sites across its online ad network — users who searched for the same exact word/phrase in a short period of time before hitting one of Chitika’s sites.

Users who first searched at Google chose Yahoo for the follow-up search almost 50% of the time, which is perhaps not much of a surprise. But that Ask.com grabbed more than 30% of presumably unsuccessful Google searches is a surprise; that’s almost double Bing’s 16.4%.

What we don’t know from Chitika’s numbers is the trend: Is Bing’s 16.4% higher than it was, say, a year ago when the search engine first launched? (Probably.) Is Yahoo’s 50% lower than a year ago? (Could be.)

If nothing else, the study does suggest that Bing could grab 30% of Google’s unsatisfied users by buying Ask.com, which may or may not be for sale at this point.


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