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View Of A Thriving Industry: The SEOmoz Industry Survey 2010

While many parts of the global economy remain mired in the doldrums, the search marketing industry continues its pace of relentless, healthy growth, according to the recently released SEOmoz Industry Survey 2010. Compiling data from more than 10,000 respondents in 90 countries, the survey offers one of the most comprehensive views yet of the current state and future prospects of the business of search marketing.

Among the key findings, the survey reported healthy growth in demand for SEO. More than 70% of US respondents indicated an increase in demand for SEO services (nearly 80% in the UK). “This fits closely with the anecdotal evidence we see from our own experience and that of many of the consultants and agencies I have talked to,” wrote Will Critchlow, co-founder of SEOMoz’s sister company Distilled in his overview of the findings.

Consisting of 45 questions ranging from earnings, job title and responsibilities to tactics and tools, the survey paints a portrait both similar to and different from SEMPO’s The State Of Search Engine Marketing 2010 report. While the SEMPO survey focuses largely on high-level industry issues and trends, the SEOmoz survey dives more into the daily life-in-the-trenches aspects of working SEOs.

If you work as a practicing SEO, you’ll find interesting insights about what your peers are up to, including answers to the following:

  • Which of the following SEO focused actions have you (or your company/team) employed?
  • How do you distribute your time between different SEO-related tasks?
  • Which SEO tools have you used in the last 12 months?
  • How many different countries do you optimize for?
  • How much money does your company spend on PPC each month?
  • How much does your company spend on social media per month?

Want to know more? Download and view the complete results of the SEOmoz Industry Survey 2010.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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