Not too far from the bright lights of Times Square and Broadway, search marketing and digital advertising will be taking center stage for nearly a full week this fall in New York City at Search Marketing Expo – SMX East.
If you haven’t made plans yet to join us in NYC, now is the time to book the hottest ticket in town for digital marketers. Need a few more reasons to attend? Start with these, and then go convince the boss.
Choose from five hands-on preconference workshops to add to the overall event experience. Taught by search marketing leaders such as Greg Sterling, Brad Geddes, Bruce Clay, Merry Morud, Marty Weintraub, Manny Rivas, Gemma Birch and Andy Atkins-Kruger, they’re also conducted in a collaborative classroom format.
Before the main conference kicks off, take an all-day deep dive into these specialty topics:
- Local Search Advantage
- International Search Summit
- Advanced Adwords Training
- Bruce Clay SEO Training Course
- Social PPC & Psychographic Display Intensive
Search Advertising Is A Powerhouse
It’s been a big year so far for paid search, and the future looks bright, particularly as the search ads marketplace returns to a three-way power struggle among Google, Bing and Yahoo.
Meanwhile, mobile search activity has surpassed desktop for the first time, and mobile-first ad formats are on a meteoric rise.
At SMX East, there will be more than 25 paid search marketing sessions to help charge up your search advertising arsenal with the latest campaign features, targeting options and search ad formats.
Keynote: Where Search Marketing Meets Ad Tech
We all know New York City is the heart of the advertising industry, and as emerging platforms continue to disrupt traditional ad markets, digital ads are taking center stage.
Search and display have gone together for years since Google launched AdSense. In a keynote conversation with Brad Bender, Vice President of Product Management for the Google Display Network, Search Engine Land’s own Ginny Marvin and Danny Sullivan will explore the impact the evolution of display and programmatic advertising has had on the search marketing world.
SEO: Nope, Still Not Dead
Yep, there’s still a steady pulse. In the realm of organic search engine optimization, SMX East always offers a wide range of fundamental sessions for beginners to technical tracks for seasoned SEO professionals.
Industry experts will share their insights on Direct Answers, App Deep Linking, Entity Search, Technical SEO and more.
Diverse Range Of Speakers & Attendees
The multi-track format of SMX ensures that there’s always something for everyone, with beginner to advanced coverage of search marketing best practices and fresh new topics to explore.
With a speaker lineup of more than 100 marketing professionals, you’ll hear from a mix of entrepreneurs, independent consultants and agency reps, as well as in-house marketers from large enterprises and well-known brands.
At networking events and between sessions, you’ll meet fellow attendees with a wide range of experience to swap success stories and share insights with.
Search Issues & The Impact On Your Organization
Putting search and social at the forefront of your marketing activities is a no-brainer to connect directly with your target customers.
This year at SMX East, there will be a number of sessions focused on making search part of the bigger picture, empowering your organization with a search-focused culture.
Speakers will tackle topics around content creation, the battle for customers, and challenges and opportunities large and small brands face in SEO and SEM.
Janes Of Digital Takes On NYC
After a terrific reception at SMX West and SMX Advanced, Janes of Digital is expanding to the East Coast, thanks to the continuing commitment of Bing Ads to host such a valuable networking event during SMX East.
This networking event provides a platform to discuss the issues surrounding gender equality and diversity in the tech and search marketing industry. You’ll hear suggestions of how to foster a mindset and environment that helps women build their personal brands and develop their careers. More details coming soon!
Check out the recap video from Janes of Digital @SMX Advanced 2015 here:
The 2015 Search Engine Land Awards
We’re hosting the First Annual Search Engine Land Awards program during the SMX After Dark event Wednesday evening. The submission period for entries has closed, and the judging process is underway, but it will be an incredible event to attend, honoring the efforts of the entire search industry.
SMX East will be taking over the legendary BB King Blues Club to put a spotlight on search marketing.
Traditionally a fundraiser for charity, this year’s SMX After Dark celebration will be bigger than ever, with an added hour to accommodate the Awards presentation and two hours of live entertainment. You won’t want to miss it!
The $75 ticket gets you in, which includes three hours of open bar, appetizers and a guaranteed great time for all while benefiting two great causes! Secure your ticket when you register for an EXPO+ or All-Access pass to SMX East.
EXPO Hall, Swag Overload & Bonus Presentations
The Javits Center in New York City is this year’s home for SMX East because it’s the only venue big enough in the city to accommodate the sheer number of exhibitor booths plus ample space for theater presentations and networking spots.
You’re sure to pick up a ton of great swag, but even better, you might find a terrific new tool or platform to test out.
In addition to the theater presentations in the Expo Hall, there’s an entire track of added bonus sessions on Day 1 presented by sponsors. You’ll hear case studies, data points and successful strategies implemented by these vendors.
By the time you reach the last day of SMX, your head just may be exploding with all the takeaways and new tasks on your to-do list. Why not bring your colleagues to share the load of practical tips and tactics to implement?
But if you do have to come solo, that’s okay too. You’ll make tons of new professional connections. And there’s always the end-of-conference “Best of Show” speed round, which lets you capture a few parting ideas.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.