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SEMPO Seeks Help Classifying Search Marketers For US Government

SEMPO is working with the U.S. Labor Department to classify job titles and descriptions related to search engine marketing, and is looking for industry help in the process.

In a recent SEMPO newsletter, the organization explained what’s going on:

You can be part of an important and exciting task force for SEMPO, to help the US Government understand and document the job classification that includes search marketing expertise. Among its many uses, it will allow those in the Search Industry to bid more easily on government contracts.

SEMPO has been asked to facilitate participation by at least 500 industry experts to fill out a questionnaire on a new O*Net-SOC Code that will be used by the government to classify professionals in the Search Industry.

SEMPO goes on to explain that they’re looking only for U.S.-based companies and individuals, and preferably those with five or more years of search marketing experience.

If you’d like to volunteer to help with the Labor Department’s questionnaire, SEMPO asks you to respond “Yes” and fill out this online form:


The DOL will pay $40 to those it selects to complete its questionnaire.

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