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SearchCap: The Day In Search, October 7, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Close-Up With Google’s New QR Code Generator

    At first blush, generating a QR code while shortening a URL seems like a great idea. If you need to generate unique QR Codes for your printed or mobile advertising strategy this is one way to get the job done.
    The process is straightforward. You simply type or paste a URL into the text box, press […]

  • Irony: Facebook’s New Groups Give Me Less Control, Not More

    I missed Facebook’s press conference yesterday about the new Facebook Groups feature that promises that you can share comments, photos and other information more tightly among only people you trust. But I learned about the feature firsthand soon enough, when I found myself added to a group without being asked. And that was worrisome.
    Robert Scoble […]

  • Google News Testing Twitter Integration With “Friends”

    Google is testing a new feature that lets you connect your Twitter account to Google News. Some people are seeing a “Friends” box on the right hand side of Google News inviting them to do this.
    The friends box asks you to enter your Twitter username and click “Save.” When you click save, […]

  • Google To License Street View Imagery To Game Developers

    Will driving games soon be featuring images of real places and roads courtesy of Google’s Street View? That’s the word from the Kmeme blog, which says that Google will make its imagery available to game developers:
    A game company will be able to license the entirety of the real world’s roads and all the surrounding […]

  • An Introduction To Content Targeting

    We’ve spent virtually this entire year on buying paid search through the engines and now it’s time to dive into some of the other products that they offer for marketers. As a search marketer, you’ll be able to tap into some very powerful tools and ad inventory sources that can help supplement and compliment […]

  • Yahoo Rolling Out New “Accordion” Search & Other Features

    Yahoo is launching a number of search enhancements this evening that start to deliver on the UI innovation that the company has been promising since the Microsoft search deal was announced. It’s part of Yahoo’s bid to remain relevant in search by spicing up the user experience and trying to bring more utility to page […]

  • Twitter Hits 1 Billion Queries Per Day, Announces New Search Tech

    If Twitter were like an old-style McDonald’s, the sign outside would have changed to “1 Billion Queries Served” today. And to keep serving up those queries to humans and machines alike, Twitter is now using a new underlying search technology.
    The news was announced in a post on Twitter’s Engineering blog today. Let’s take the technical […]

  • Retargeting Is The New Black

    If you’re an in-house online marketer like me, no doubt your inbox also seems to be coming increasingly inundated with solicitations to try the exciting world of retargeting or remarketing or remessaging solutions. In the seemingly endless sea of provider choices, are any of these types of retargeting worth the technical effort involved and how […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • How to Bring Your Content Back to Life – Content is dead… or is it? You don't have to keep it in the 90s anymore.
  • Coping With The Increasing Complexity Of International SEO – Andy Atkins-Krüger : I have a number of strategies that may help you cope. They are approaches which have certainly been forced upon me.
  • Top Bing and Google search tip: Cut to the chase – According to Frederick Savoye, general manager of Microsoft's search engine, "Americans make 16 billion online searches a month. That number is way higher than it needs to be." The problem: People aren't very good at telling Google, Bing, and Yahoo what they want. Only a quarter of searches are really well worded, Mr. Savoye says. And, unhappy with their initial results, Bing users wind up refining their queries 50 percent of the time.

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