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SearchCap: The Day In Search, October 6, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Firefox To Add Bing As Search Option

    Bing announced that in the upcoming version of Firefox, Bing will be added as one of the standard set of search provider options.
    This will be on both the Mac and PC versions of Firefox 4. Bing said:
    We’re very excited to be included in the search engine choices in the upcoming version of Firefox. […]

  • Yahoo UK & Ireland Directory Closing November 8, 2010

    The Yahoo UK and Ireland directory will be closing November 8, 2010. Yahoo officially posted the details on in their help section.
    Yahoo closed four European directories earlier this year including France, Germany, Italy and Spain. Yahoo however told us that the US directory is safe and will not be going away.
    As many of […]

  • Facebook Introduces Private Groups, Allows Export Of Personal Data

    In a bid to give users more tools and control over the sharing of information (and perhaps preempt Google) Facebook introduced a new way to create and communicate with small private groups of people. Through an API this same functionality will be extended to publishers and third party developers like Facebook Connect is today.
    The new […]

  • Search Marketing Expo East 2010 Conference: Day Three Coverage

    Below is the live blog coverage of the SMX East 2010 coverage that I found throughout the day:

    Ask The SEOs, outspokenmedia.com
    Analytics For Social Media, outspokenmedia.com
    SEO & Competitive Analysis, outspokenmedia.com
    SEO Myths, Mistakes & The Madness of Crowds, outspokenmedia.com
    SMX East: Analytics For Social Media, Search Engine Roundtable
    SMX East: Ask The Search Engines, Search Engine Roundtable
    SMX East: Ask […]

  • Bing Uses Click Through Rate In Ranking Algorithm

    Bing has just confirmed at SMX East that they use click through rate (CTR) in their ranking algorithm.
    I personally walked over to Steve Tullis, Senior Program Manager Lead, Bing, Microsoft and asked him if he really said they use click through rate in the ranking algorithm. He said, yes we do – but […]

  • Google Testing Default Page Previews With Magnifying Glass?

    Patrick Altoft reports seeing full page previews with a magnifying glass in the Google search results. Patrick swears this is not a browser extension and that Google is indeed testing this feature.
    Here is a screen shot:

    Google has offered page previews as a search option for a while. But not on by default.
    Ask.com was […]

  • After 4 Days, The “Add Your URL To Google” Form Gets Fixed

    As I reported days ago, over the weekend the popular, but virtually useless, add URL form on Google did not work. Google posted a known issue on Saturday, October 2nd. Today, October 6th, I am finally hearing reports that the add URL form is now working again.
    Google’s message that the add URL […]

  • 3 Winning Tactics For B2B Conversion Optimization

    Is there really a difference between B2B versus any other kind of conversion optimization? To be sure, we all deal with clicks, context and testing. But the environment for B2B marketing often has a different set of dynamics than most consumer-oriented ecommerce:

    Usually, the goal is to generate leads rather than online transactions.
    The products and services […]

  • Search Marketing Expo East 2010 Conference: Day Two Coverage

    Below is the live blog coverage of the SMX East 2010 coverage that I found throughout the day:

    Actionable Metrics and Diagnostics, outspokenmedia.com
    Keynote Conversation with Yelp Chief Operating Officer Geoff Donaker, outspokenmedia.com
    Live Blog: SMX Keynote Conversation With Yelp COO, Geoff Donaker, Search Engine Land
    Live From SMX East: Facebook SEO – Free Ways To Be Found On […]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Twitter Exploit Warning: How Anyone Can Easily Snatch Your Direct Messages – Worries about application access have been floating in the Twitter streams of late. Many have voiced concerns about privacy breaches by applications that log users in to Twitter or access their account.
    Turns out, those fears are well founded. The Twitter API can be exploited quite easily and let anyone gain access to your Direct Messages.
  • SMX EAST 2010 – Monday, October 4 – Links to session coverage in the comments.
  • 10 Proven Blog Marketing Tactics You Can Use Today – Adam Singer writes, "I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog."

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