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SearchCap: The Day In Search, October 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Integrates Visual Search Into Mobile App For iPhone

    Google Goggles is an imperfect but promising technology that allows users to search with their cameras instead of their keyboards. It’s a kind of parallel world to voice search. Both of these technologies attempt to make it much easier for users to use search on mobile devices and avoid having to manually key in text […]

  • A Look At Social Shopping With Groupon

    One of the newer aspects of social media that is gaining traction is social shopping with sites like Groupon. These group deal websites offer discount coupons for goods or services to businesses in medium to large metro areas across the United States. In some cases, these offers have been extremely popular with customers and helped […]

  • Microsoft adCenter To Power Yahoo Search Ads This Monday

    This Monday, Microsoft adCenter will begin to power the search ads on Yahoo Search and partners. October 11th is the day Yahoo announced as the big transition of ad serving.
    The transition will begin Monday and take about two weeks to roll out completely. Again, this is only impacting U.S. and Canadian […]

  • Google AdSense Tests General Category Blocking

    The Google AdSense blog announced they are testing an expanded version of category blocking called general category blocking. Google explained:
    General category blocking will allow you to block even more categories of ads from appearing on your site. We’re testing this feature with 170 more specific categories, including finance, travel, job, and automotive. This feature […]

  • Yelp Plans To Go Public

    Local search powerhouse Yelp is planning to go public at some point in the future. That’s something that Yelp COO Geoff Donaker confirmed during his keynote conversation today at our SMX East conference in New York City.
    “We don’t see any reason not to be an independent company for years to come. Will we go public […]

  • Link Building Basics At SMX East

    Greetings from the Big Apple! I’m here this week attending SMX East, soaking up lots of SEO/SEM news, meeting new people and catching up with some of this industry’s best and brightest. There are two link building sessions being offered, Link Building Basics and Show Me the Links. The material in the second session will be […]

  • Live Blog: SMX Keynote Conversation With Yelp COO, Geoff Donaker

    Good morning! It’s almost time for day two of SMX East to begin and the plan is to live blog this morning’s keynote conversation between Yelp COO Geoff Donaker and Search Engine Land Executive Editor, Chris Sherman. But first, I’m the master of ceremonies and so I need to run up to the stage and […]

  • Bing To Add Link Reports To Webmaster Tools & Google Adds More Data To Query Reports

    Yesterday at SMX East the Bing Webmaster Center team announced new features for their Webmaster Tools. The new features include the link report that went missing when they relaunched Bing Webmaster Tools and a feature called Link Explorer. And today, Google quietly added percent change data to the query reports in Webmaster Tools.
    The […]

  • Report: Local Search Users Better Prospects, But Market Complex And Fragmented

    Anyone who cares about “local search” should pay attention. Yesterday at SMX East Agency TMP Directional Marketing/15Miles and comScore released their fourth annual Local Search Usage Study. A veritable cornucopia of data, the study continues to document the migration of local business lookups from traditional media to online. But the data also show the growing […]

  • Coping With The Increasing Complexity Of International SEO

    Not a day seems to pass when there isn’t some new feature announcement by the search engines or some acquisition of an organization we’ve none of us heard of, but which powers lots of sites we didn’t know needed powering. Its complex enough for anyone – but if you’re in charge of a 25-language site running in 170 countries, its more than mind boggling – it can be soul destroying. Just how do we cope?

  • Search Marketing Expo East 2010 Conference: Day One Coverage

    Below is the live blog coverage of the SMX East 2010 coverage that I found throughout the day:

    Keynote Roundtable: Search Marketing In Age Of Google And Bing, outspokenmedia.com
    SEO & User Generated Content, outspokenmedia.com
    SMX East: Bing Webmaster Tools and the Search Alliance, Search Engine Roundtable
    SMX East: Keynote Roundtable: Search Marketing In Age Of Google And Bing, […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Has Google Gotten Too Big and Scary? – Elizabeth Renzetti from the Globe and Mail shares an entertaining look at Google turning 12:
    …"You are a precocious little minx, growing bigger and getting faster every day. I know this makes Larry and Sergey proud, because they have told us that “every millisecond counts.” Google Instant now shaves two to five seconds off each search. I had to sit down when I heard that. What am I going to do with all that extra time?


    There's a lot of good natured poking done at Google's expense but there's no mistaking the quiet jabs at Google's monopolistic tendencies and massive accumulation of wealth. What do you think?Granted Google gives away a lot for free, we love our Gmail and GoogleDocs but at the end of the day, have they been sincerely generous or merely found a way to lull us into begrudging acceptance?Has Google gotten too big and scary?

  • Live from SMX: The Real Time and Social Search Landscape – Janet Driscoll Miller blogs live from SMX East 2010. First session covers real time and social search with representatives from Google and Twitter.

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