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SearchCap: The Day In Search, October 4, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Twitter’s Promoted Accounts Now Live

    As was rumored last week, Twitter has formally introduced its latest advertising option: Promoted Accounts.
    Promoted Accounts will show up in the “Who to follow” section of a Twitter home page, and is fully algorithmic in deciding when and which promoted accounts to display. According to the company’s announcement, what and when you might see promoted […]

  • How To Get Around Google Local’s 7-Pack Without Breaking A Sweat

    Damn that Google! Just when you figure out how to rank for a great keyword, Google decides that keyword has strong “local intent” and pops up a 7-pack of local business listings at the top of the SERP. And if you are not one of those seven businesses, you are indeed screwed.
    There are […]

  • Ev Williams Steps Down As Twitter’s CEO, Dick Costolo New CEO

    Evan Williams (@ev), the founder and CEO of Twitter has announced he is stepping down as the CEO. Dick Costolo, Twitter’s current Chief Operating Office, and the former CEO of Feedburner (which was acquired by Google) and former Group Product Manager at Google is now Twitter’s CEO.
    Ev said he will be “completely focused on […]

  • Google TV Comes With Twitter, Netflix & More

    The Internet is buzzing about the latest Google announcement about Google TV. Google shared with us their content partners for Google TV and their new web site for Google TV at google.com/tv.
    The content partners and providers include Twitter, Netflix, the New York Times and USA Today, VEVO, Pandora and Napster, blip.tv and their very […]

  • Hot At Sphinn: Selling Domains, SEO Hats, E-mail Marketing & More

    Selling domain names, black hat SEO vs. white hat SEO, and Sphinn itself were the topics that drew the most comments over the past week on our sister site, Sphinn.com. YouTube embedding, e-mail marketing, and Yelp were among the most popular stories among Twitter users.
    With a lot more content being published on Sphinn’s home page, […]

  • Consistency Is King In SEO

    In SEO, the small stuff truly matters, and consistency is especially powerful. At the enterprise level things like page titles, internal links and duplicate content may seem almost trivial compared to the overall complexity of the site. But they are hugely important, and when well-optimized in sum can literally make or break a site’s SEO […]

  • Five Killer Paid Search Reports

    If you’re a typical marketer, you probably spend three to four days per month reporting. You need to make the most of that time, or reduce it by a day, or your personal ROI—the contribution you make to your company’s or client’s results—goes down! Do everyone a favor and stop drowning yourself in meaningless data. […]

  • “Free Isn’t Free”: Microsoft Trying To Make Android More Costly With Patent Suit

    News broke yesterday that Microsoft was suing Motorola for Android-related patent infringements. Microsoft said in a blog post that its patents cover a range of software functions used by Android devices (presumably this would apply to the iPhone as well):
    The Microsoft innovations at issue in this case help make smartphones “smart.” Indeed, our patents […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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