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SearchCap: The Day In Search, October 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Demands Speed—Do You Need A Content Delivery Network?

    With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now need to consider a content delivery network to supplement the performance of their primary servers.
    A content delivery network (CDN) is a network of computers used to increase the speed of delivery of a […]

  • How To Dress Like An SEO For Halloween

    In the spirit of Halloween, I thought I’d write a guide for Creating an SEO Costume for October 31st just for fun. Most likely, you already have all of the elements in your closet. Like many industries, we share a common look, and the following is an admittedly broad brush stroke composite of SEO people […]

  • Report: Click Fraud Rate Rises to 22.3% In Q3 2010

    Click Forensic’s quarterly assessment of overall click fraud rates for the paid search industry says that click fraud has increased to 22.3% in the third quarter of this year, up from 18.6% last quarter. There has been a consecutive rise in click fraud rates over the past 18 months, from the 17.4% Click Forensics reported […]

  • How To Find Your Perfect PPC Bid And Budget

    Balancing lead quality and lead quantity is a significant challenge for nearly all B2B marketers. How do you find the “sweet spot” for your company?

  • Japan FTC May Review Yahoo-Google Deal

    The Wall Street Journal reports the largest online retailer in Japan, Rakuten has asked the Japan Fair Trade Commission to review the Yahoo-Google deal from a few months back.
    A Rakuten spokesperson said:
    The tie-up between the two firms would result in Google monopolizing information, which could hinder the development and growth of not only search engines […]

  • Google Ends Street View WiFi Data Collection, May Now Need Other Sources For Location

    Having caused PR and legal headaches around the globe for Google the company has decided to permanently discontinue its Street-View-based WiFi data collection. Multiple countries have asserted that Google’s Street View practices violated privacy laws for the collection of personal information from unsecured WiFi networks. Google is being fined in Spain and in Canada the […]

  • Half Full Or Empty?: Yahoo Q3 Profits Up, But Revenue Flat

    Yesterday afternoon Yahoo released Q3 earnings. The company reported higher-than-expected income on basically flat revenues (2 percent growth YoY). The following two charts from the earnings slides show that revenues are not growing (except in Asia) but CEO Carol Bartz & Co have done a good job of helping the company generate more income from […]

  • Setting Up Your Own Conversion Lab, Part 1

    Every marketer needs their own marketing laboratory, that place that they go when they really want to understand something about their audience. This laboratory is their Bat Cave, their Fortress of Solitude. For the next few columns, I’m going to help you setup your own conversion laboratory.

  • Protect Your Brands With Collaborative Bidding

    Bidding on the same keywords without a collaborative strategy spells risk for internal competing brands. Not only can it result in one brand stealing potential clicks and traffic from another, but it also can drive up the CPCs for both. This pattern can quickly lead to increased costs and lower ROI. Ultimately, when internal brands […]

  • Next-Level Optimization Part 2: Beyond Paid Search

    Last month we took a look at identifying some ways to leverage targeting options and automated algorithms to ensure your paid search campaigns are well optimized. Now its time to up-level your optimization efforts by considering media other than paid search.

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry


Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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