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SearchCap: The Day In Search, October 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Q3: $7.29 Billion, Display And Mobile Showing “Momentum”

    Google said it earned $7.29 billion in Q3 2010, an increase of 23% compared to the same period in 2009. Quarterly growth was 7%. Although these numbers aren’t broken out (update: see below), the Eric Schmidt quote included in the press release highlighted display and mobile as having “significant momentum.”
    Here’s the quote:
    “Google had an excellent […]

  • A Tactical Guide To Becoming An SEO Ubergeek

    So you’re sitting there thinking: how can I take my SEO chops to the next level? Well, I am sure hoping you are, or have at some time along the path. But where to start? To me an SEO that doesn’t understand information retrieval (IR) is like the web developer that doesn’t […]

  • How To Add Custom Tracking To Google AdWords

    Many advertisers use keyword level tracking in AdWords destination URLs. This allows your server to track the source of paid search traffic hitting the site. Recording this data with each inbound paid click allows you to collect your own data for analysis. It is possible to track the search engine, account, campaign, ad group, […]

  • How Would An AOL-Yahoo Merger Affect Search?

    There are rumors flying that AOL and private equity firms may be trying to buy Yahoo in a complex transaction that would involve a likely sale of Yahoo’s stake in Alibaba. Matt wrote up the item last night.
    Bloomberg has more this morning suggesting that, as with Microsoft a couple of years ago, Yahoo is positioning […]

  • Google & NBC Break TV Ad Deal

    About two years ago, NBC and Google teamed up to enable Google to sell TV ads to be aired on NBCU cable channels. adWeek reports the deal has be “aborted.”
    adWeek said:
    NBC Universal and Google have discontinued their ad sales partnership begun in 2008, the companies have confirmed. The split deprives Google’s TV […]

  • Google Testing New Sitelink Formats?

    Chris Hamlin emailed me screen shots of Google testing a new layout for the Google Sitelinks, the little links under a search result that provide quicker navigation to important pages within the site.
    Here are some screen shots sent by Chris, showing bolded links, with URLs, followed by normal sitelinks. Single one line sitelinks, and long […]

  • Step-By-Step: Create An AdWords Content Campaign

    In last week’s post, you were introduced to the concept of contextual targeting via the search engines.
    Let’s review:

    Contextually targeted ads are non-search triggered and do not appear on search engine sites, but rather on partner sites elsewhere on the web.
    Web publishers set up accounts with search engines to display ads on their sites (you may […]

  • 3 Reasons Not To Run Conversion Tests

    Testing is a hot topic. But before you decide what to test and which kind of test to run, step back and ask an even more basic question—whether to bother testing at all. In this article, I’ll take a quick look at three situations where the answer to “should I test?” is most likely […]

  • Rumor Mill Heats Up Over Yahoo-AOL Deal

    Rumors are circulating tonight that Yahoo might be a candidate to be bought, possibly by some combination of AOL and various private-equity firms.
    The Wall Street Journal report is citing “people familiar with the matter” who describe this as one possible scenario:
    Silver Lake Partners and Blackstone Group LP are among the firms that have […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Ranking for Keyword + Cityname in Multiple Geographies – Local search information from SEOmoz designed to help those of who are aiming for better rankings for keyword +cityname combinations in cities across the country (or around the world).
  • Top 10 Most Frightening Mistakes SEOs Will Make This Halloween – Link building mistakes, what not to do!
  • Gap's Failure Wasn't the Logo – This article is good, but fails to reveal the truth. Gap got a crappy logo for $12.99 at some cheap design shop, put it online, and waited for the outcry. Suddenly 17% of their customers saw GAP all over their screens. What an awesome SM campaign! Costs: $12.99 + maybe $1,000.00 for handling the communication. I bet they'll see the opposite of a drop in their sales stats, and acquired lots of new customers who felt comfy with their handling of the reactions.
  • Google May Be Smart, But SEMs Aren't Stupid Either – Rob Garner shareshis views on the controversial Adwords session:"Inner View: Google's Keyword Research Tools" from SMX East last week,
  • How Google May Use Categories as a Search Ranking Factor – Bill Slawski discusses the question "Does Google determine categories for pages and for queries, and can those play a role in how it ranks pages in search results?" based on a patent filed in 2004.
  • Google's Marissa Mayer Promotion Signals Future of Search – Why was Google's highly visibleMarissa Mayer moved to Local Services this week? Was she punished orbeing pushed to the next "BIG" thing at Google? Louis Gray thinks the latter and weighs in with his thoughts.
  • Google News SEO Tips & Ranking Factors – Andrew Shotland provides a detailed and comprehensive list of things to do and avoid when trying to rank in Google News.
  • Tons Of Usability Resources To Win Arguments – A goldmine:This collection of awesome UX resources is most definitely one for your bookmarks menu, because from time to time when speaking with clients it becomes necessary to have material to backup the statements which you are making.
    Sometimes clients will suggest things such as forcing all users to register with a six page long form before they can even access the site. They aren’t web professionals, it’s not their fault for not knowing that this isn’t a good idea from a usability perspective. Read on.

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