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SearchCap: The Day In Search, November 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Brands & News Sites Among Winners From Google’s Freshness Algo Update, Report Says

    Major brands and a variety of news sites — from established outlets to internet-only gossip sites — are among the winners from Google’s recent algorithm update that aimed to reward fresh and more recent content. The findings come from SearchMetrics, the same company that has fairly accurately estimated Panda-related winners and losers several times this […]

  • Confirmed: Google Testing New “Sources” Display In Search Results

    Google has confirmed that it’s testing a new content module in its search results that’s (currently) called “Sources.” The module appears to have been spotted first by Cyrus Shepard, who shared screenshots of the new display including this one from a search for pop singer Rihanna. (You can click for a slightly larger version.) As […]

  • Google+ Pages Now Open For Businesses, Brands, Places & More

    Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone within the next two days. Businesses Weren’t Allowed, Initially Businesses have wanted to be part of Google+ from the start. In fact, many […]

  • Infographic: Social, Local & Mobile, SoLoMo By The Numbers

    Three hot areas of marketing are social, local and mobile. There’s even a name for the collision of all three: SoLoMo. Nielsen and NM Incite have created infographics with interesting figures in each area. Parents turn out to be big on social media. Nearly half of visitors to local deals sites recommend those sites. Smartphone users […]

  • 6 Days to Save on SMX Social Media Marketing – Register Now!

    The case for social media marketing is clear. Consider: nearly 7 in10 internet marketers have generated leads from Facebook, Twitter or LinkedIn 55% have closed business from social media-generated leads 60% will increase their investment next year* Come to SMX Social Media Marketing and learn cutting edge tactics to drive traffic, generate leads and convert […]

  • How To Use Rich Snippets, Structured Markup For High Powered SEO

    I recently received a question from a reader asking about the way search engines were using microformats and other forms of structured markup. Today, I am going to address that topic from the perspective of its impact on SEO. What is particularly interesting about this topic is that structured markup provides publishers a way to […]

  • 9 Common Ways To Bork Your Local Rankings In Google

    It’s not surprising that small businesses make mistakes in Google Places when setting up and claiming their profiles. It can be confusing and the guidelines even change over time. So, here’s a list of some common mistakes to avoid. This isn’t the first time I’ve written a “what not to do” article (see What NOT […]

  • Are You Creeping Out Your Customers With Remarketing?

    I was recently talking to a group of consumers (not search marketers) who had some very negative perceptions about a handful of brands. In some cases, they used to be a fan of the brand, or at a minimum would continue buying from that brand. In other cases, they had never purchased from the brand […]

  • Marie Curie Google Logo

    Google is celebrating the life of Marie Curie with a special Google logo, aka a Doodle. The logo depicts her working at her desk on with test tubes and beakers. Marie Curie is best known for her work in radioactivity, being awarded with two Nobel Prizes, in physics and chemistry. In fact, she is the […]

  • Rhetoric vs. Reality: Schmidt Plays Up Mobile Competition In Written Senate Testimony

    Is Google is a malevolent monopolist or merely the beneficiary of consumer choice in an intensely competitive environment? Has Google created a “network effect” that locks people in or is competition truly just “one click away”? These opposing views are on display in a PR war between Google and its opponents, such as anti-Google coalition FairSearch.org (which includes […]

  • Eric Schmidt Tells Congress That Google Doesn’t Have ‘Separate Products & Services’

    Google’s universal search results — things like videos, news, images and local business listings — aren’t “separate ‘products and services’ from Google,” according to company chairman Eric Schmidt. He makes that claim, and many others, in a lengthy written response submitted today to the U.S. Senate’s antitrust subcommittee — a required follow-up to Schmidt’s in-person […]

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