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SearchCap: The Day In Search, November 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11

    More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US […]

  • Search In Pics: Chrome Beer, Bing Energy Drink & Yahoo’s Halloween

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo Halloween Costumes: Meditating With Android Robots: Chrome Beer: Bing Energy Drinks:

  • Photo Tour: Grand Opening Of Google LA

    Google’s new Los Angeles office had its grand opening yesterday, consolidating operations that were previously spread-out among three different offices in Santa Monica into the funky Frank Gehry-designed “Binoculars” building in Venice Beach. The new operation is home to 500 employees, who begin work tomorrow. The were welcomed by Los Angeles mayor Antonio Villaraigosa and Susan Wojcicki, […]

  • PPC Shop Tools: The Permutator

    We use a number of PPC shop tools we use in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator We use the PPC permutator to help us rapidly expand keyword lists from simple ideas. Let’s work with an example. Consider the following keyword ideas related to a […]

  • Data Shows Retailers Need To Pace Spend To Maximize Black Friday Performance

    Traffic volatility can make spend pacing during Black Friday very challenging. Spend too much too soon and you might suffer a lower ROI and not have money left for Cyber Monday. Spend less and you might be missing out on consumer volume. Performance data from the past three years reveals that search marketers are indeed […]

  • Euclid Offers “Google Analytics For The Real World”

    Yesterday Euclid Elements, a relatively new firm founded by some of the people behind the product that became Google Analytics, announced a $5.8 million first round of funding. The company is seeking to enable retailers and business owners with physical locations to measure things like foot traffic by time of day, average customer time in […]

  • Social Tracking Integrations for Google Analytics

    Back in June, Google Analytics unveiled a new set of Social Engagement Reports, which can be used to get content interaction metrics from social sharing icons such as Google+, Facebook, Twitter, LinkedIn or any other. Google+ is tracked by default (no codes needed), but other networks must implement the _trackSocial method in order to collect […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Searching

SEO & SEM

Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:


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