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SearchCap: The Day In Search, November 30, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • New “Save To Foursquare” Button Reaches Into The Real World

    Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon button family are new “save to Foursquare” and “follow Foursquare” buttons. Users who click “save to Foursquare” (next to local content) will have that place added to their To-Do Lists. Publishers that have started […]

  • Please Take Search Engine Land’s Audience Survey

    We’ve got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our 2-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Marketing Expo – SMX West in San Jose, CA February 28-March 1. […]

  • Siri, Search & The Abortion Controversy

    Yesterday there were several articles about how, if you asked Siri for help in finding a place to have an abortion, it wouldn’t show you abortion clinics. This is something of a false controversy. It’s really about understanding Siri’s modus operandi and its limitations rather than an expression of any political or social agenda. If […]

  • 4 Recommendations For Benchmarking B2B Social Media Performance This Year

    Tis the season…to wrap up budgeting and forecasting for 2012. As the year begins to draw towards a close, the hope is that your search engine marketing initiatives have an upward trend attached to them. According to MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook, SEO ranked as the fourth most effective B2B marketing tactic. For […]

  • A Visit From Saint Click & Landing Pages In 2012

    The holidays are a wonderful time for conversion optimization, especially for e-commerce. I hear that even Santa is willing to accept third-party cookies, if they’re offered with milk. So in the spirit of the season, I thought I’d begin this column by sharing with you an adapted poem I first started playing with a few […]

  • Adobe To Acquire Digital Marketing Agency Efficient Frontier

    Adobe has agreed to acquire digital marketing agency Efficient Frontier, which has a strong search marketing practice and technology to manage Facebook advertising. The companies didn’t disclose the terms of the deal. The companies said Efficient Frontier would become a part of Adobe’s Digital Marketing suite, which includes technologies and services it acquired with web […]

  • Freshness Update + Social Media = Happy Users

    Interestingly, Google made two big announcements right around the same time and one clearly overshadowed the other as far as attention from the press goes. On November 7th 2011, Google announced Google+ Pages for Business, which got everyone excited. But then Google also made a very significant algorithm update right before that called the “Freshness” […]

  • Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday

    Ironically, the trade group that created the Cyber Monday concept had its own CyberMonday.com site lost in cyberspace this week. Lost, that is, if you tried to use Bing to find it. The site, along with some Black Friday deals sites, have been deliberately dropped from Bing as being too “thin” in content. Bing’s Version […]

  • Google’s Mark Twain Birthday Logo Features Tom Sawyer Getting Out Of Painting That Fence

    It’s perhaps one of my favorite special Google logos ever, one honoring the 176th birthday of American novelist Mark Twain, the pen name of Samuel Clemens. It shows the classic scene from The Adventures Of Tom Sawyer, where Tom gets someone else to paint his Aunt Polly’s white picket fence. It’s Wide! It is also […]

  • Searching For Answers On Ask.com In 2011

    It’s been about a year since Ask went back to its roots as a full Q&A site and at the end of last year, we offered up its most popular questions of 2010. In that story from 2010, note that Ask.com claimed 90 million users at that time, and in this year’s followup release of […]

  • Google’s New Black Menu Bar Is Now Google’s Old Black Menu Bar

    Google might like to apologize to those of you who are just now getting accustomed to the new black menu bar that appears at the top of most Google properties. You know, the one that just launched at the end of June? Well, skip that. As the saying goes, what’s new is old. The black […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics


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