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SearchCap: The Day In Search, November 3, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off

    Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches. Caffeine Was Infrastructure, This Is Algorithmic Fresher results can make for more relevant results, which […]

  • VIDEO: Google’s “Do A Barrel Roll” Search Is Latest Easter Egg

    If you have vertigo, be careful with this one: Google’s latest easter egg search result comes in the form of a nifty, spin-tastic search results page for the query do a barrel roll. When you do that search, Google listens and make the search results page do a barrel roll. Here’s a video that we’ve […]

  • Bing Webmaster Tools Expand Crawl Details, Offers URL Normalization Tips & More

    Duane Forrester announced on the Bing Search blog a major upgrade to Bing Webmaster Tools. He said this is their biggest update since the Honey Badger update from June. The key updates and changes include: Expanded Crawl Details: This includes showing inbound links for any URL including 300, 400 & 500 codes. Plus URLs listed […]

  • SMX West 2012 Registration Open – Best Rates Available Now, Save $400

    Search Marketing Expo – SMX West returns to Silicon Valley for its fifth year in February 2012! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run February 28 thru March 1; the expo hall will be open February 28-29. Conference will be held at McEnery […]

  • Google Offers Goes National, Still Makes Me Feel Excluded

    Google Offers hasn’t rolled out yet to your city in the US? Google’s solution is its first “national” offer that came out today, $25 to spend at REI for $15. But as a person in a non-Google Offers city, I found the promotion just alienated me even more. Offers & The OC I live in Newport Beach, […]

  • Google+ Gets YouTube Integration & Official Chrome Extension

    Today Google announced the integration of two of their most popular products, YouTube and Chrome, into Google+. These enhancements make sharing videos on YouTube easier and brings the +1 button and Google+ notifications to the rest of the web for Chrome users. Google+ YouTube Integration Users have always been able to share YouTube videos on Google+, […]

  • The Clickthrough Rate Equation In Organic Search, Part Two

    In last month’s post, I talked about how improving organic clickthrough rate multiplies the effectiveness of the other work that goes into optimizing a website for search, such as keyword research, SEO, and usability. Most of these ways of increasing clickthrough rate are directly in our control by tweaking the on-page code. I ended by covering […]

  • Smartphones Now Over 50 Percent For Under 44 Crowd

    Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore’s official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who […]

  • Study: Bing More “Biased” Than Google; Google Not Behaving Anti-Competitively

    Does Google favor its own sites in search results, as many critics have claimed? Not necessarily. New research suggests claims that Google is “biased” are overblown, and that Google’s primary competitor, Microsoft’s Bing, may actually be serving Microsoft-related results “far more” often than Google links to its own services in search results. In an analysis […]

  • How To Leverage Structured Markup To Create E-Commerce Web Portals

    I’m sure most of you are familiar with the definition of a Web portal. Wikipedia defines it as a point of access to the Web with information from diverse sources represented in a unified way. Standard Web portals are those we are all familiar with, such as Google, Bing or Yahoo; however, there are also […]

  • Google Officially Rolls Out Ads At The Bottom Of Search Results

    We’ve been seeing tests for months, and this week Google officially announced it would begin serving AdWords at the bottom of search engine results pages on Google.com. Interestingly, the company says that, in tests, the ads at the bottom performed better than those on the side of the page. Google says ads at the bottom […]

  • Journalists Get Their Profiles Featured In Google News … Their Google+ Profiles, That Is

    Google News will soon start highlighting journalists’ profiles in Google News. But rather than highlighting the profiles from their primary website/writing venue, Google will be highlighting their Google+ profiles. In a blog post today, Google showed an example of how the profiles will be featured within Google News. The journalist has to first have a […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Video, Music & Image Search

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