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SearchCap: The Day In Search, November 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Evokes Holiday Nostalgia In New Stop-Motion Animation Ads

    If you know that Hermey the elf longs to be a dentist, that Rudolph the red-nosed reindeer’s girlfriend is named Clarice, and if you can sing “Silver and Gold” as well as Yukon Cornelius, Bing’s new holiday ad campaign will be right up your alley. The Microsoft search engine’s newest video spots play off the […]

  • Is Google+ Beginning To Integrate Into Google Places?

    Today Mike Blumenthal of Blumenthals.com posted about what appears to be a new addition to Google’s local results. A specific query for “transmission servicing lexington ky” displayed the normal Google Places listings, with one exception: The grey icon is displayed next to a specific places results. However, when clicked, the user is taken to the following Google+ […]

  • Infographic: Online Holiday Shopping Trends

    The busy shopping days of Black Friday and Cyber Monday are almost upon us. If last year is a guide, retailers have upped their search advertising, shopping by mobile phone will rise, women will be doing most of the online shopping searching and shoppers are after offers, promotions and especially free shipping. Audience targeting service […]

  • Barack Obama Joins Google+, White House Itself Still Not There

    First Britney Spears takes the top Google+ spot away from Google CEO Larry Page today. Now the President of the United States, Barack Obama, has opened an account. Not Yet Verified, But Yes, Real Is it really him? It’s actually a Google+ brand page for the Obama For America campaign, and not verified at the […]

  • Microsoft Swaps Daily Deals Brand: It’s Now “MSN Offers”

    In something of a surprise move, Microsoft has renamed its daily deals product and shifted the brand to MSN. It was “Bing Deals.” Now it’s MSN Offers. Apparently the change was the result of an effort to clear up perceived confusion. A press release went out but I discovered this through my in-box. Bing.com’s deals […]

  • Oops, She Did It — Britney Spears Beats Larry Page As Most Popular On Google+

    Google+ took a big step toward being a more “normal” social network today, as Britney Spears passed Larry Page to be the most followed person on the service. Move Over, Tech Celebs Until now, the most popular people on Google+ have been technology celebrities, in particular first Facebook CEO Mark Zuckerberg (who never posted to […]

  • Search Vs. Display: Which Will Come Out On Top In 2012?

    With two seemingly competitive ad executions constantly compared, it’s no wonder why search and display have a love/hate relationship. When combined, this duo knows how to drive performance. On the other hand, they compete for digital advertising dollars. We see industry trends pointing toward search as Google’s paid click revenue continues to accelerate, having jumped from […]

  • Google Announces Shutter Of Knol, Gears, Search Timeline & More

    Google has announced the shutting down of several Google services from the Google Search Timeline to their knowledge site, Knol. Here is a list of services Google is closing in the near future or has already closed: Google Bookmarks Lists closing on December 19, 2011, which leaves searchers with no way to recoup their Google […]

  • Google Adds Mobile App Search Tool

    You can now go to Google and restrict and filter your search results to only show mobile apps. To do so, search at Google for an app, and then on the search tools on the left, click “more” and then select “Applications.” Google will then show you apps from the Apple iTunes App Store, Google […]

  • Six Ways Online Retailers Can Better Optimize Listings For Amazon

    While Black Friday may be famous for kicking off the holiday shopping season and attracting flocks of consumers to brick-and-mortar retailers, Cyber Monday has certainly made its presence known in the online shopping community. Just last year, Cyber Monday online sales increased 19.4%, pushing the average order value up from $180.03 in 2009 to $194.89 […]

  • B2B SEO: 4 Quick Tips To Make Your Content Model Fresh

    Thanksgiving! There is nothing like the taste of fresh turkey when it’s hot out of the oven. However, the leftovers quickly lose their appeal after sitting in the fridge for a few days. Given Google’s Freshness update, B2B content could suffer the same fate. The Change At Hand The “Freshness” update is Google’s latest algorithm […]

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