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SearchCap: The Day In Search, November 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo’s Sketch-A-Search App For Desktop, iPhone & iPad

    Yahoo announced a new set of quick search apps today. The one I like the best is this Sketch-A-Search App, but they also released OpenTable Quick App today and will be releasing a Restaurant Comparison Quick App soon. Let me take you through the Sketch-A-Search App which is live today on Yahoo Search. The Sketch-A-Search […]

  • Google TV Ads Coming To Verizon FiOS TV Customers

    Google has announced a partnership with Verizon to have Google TV Ads power some of the ads on the Verizon FiOS TV network. The ads should begin showing in “early 2011″ and be seen by about “35 million households, or almost one-third of all US cable and satellite homes.” To learn more about Google TV […]

  • An SEO FAQ For Paid Search Marketers

    Earlier in January in this column’s introductory post, Welcome To PPC Academy, A One-Year Paid Search Course, I said that this would be a column strictly about PPC. Well, if you’ve been reading this year, you know that I lied. The scope expanded to include some of the fringe disciplines including analytics, contextual targeting, placement […]

  • Google Showing More Results Per Domain For More Queries

    Generally, Google tries to show a varied set of search results, which among other things, means they’ll only show up to two results from any single domain for a query (at least, on the first page). Exceptions have always existed. For instance, if you search for a domain, Google might only show results from that […]

  • TweepRank? TwitRank? Twitter Has A Reputation Score For Every User

    If you’re a Twitter user, you have a TweepRank. Or perhaps a TwitRank. Or maybe an AtRank. Whatever it’s called, it’s a personal reputation score that Twitter has given you based on your Twitter activity. And Twitter isn’t about to reveal it in the form of a little blue bar on your home page. Twitter […]

  • Report: FBI Talks To Google, Facebook About Wiretapping

    The New York Times is reporting that FBI Director Robert S. Mueller met this week with executives from several tech firms — including Google and Facebook — to talk about a plan to make Internet wiretapping easier. The Times says the US government is looking to expand a 1994 law, the Communications Assistance for Law […]

  • Twitter Analytics In Alpha Testing

    Twitter is working on an analytics tool, but the company tells Search Engine Land that there’s no estimate when it’ll be widely available. Earlier today, Mashable shared a couple screenshots of the tool. A Twitter spokesperson tells us that there’s “a strong corporate demand for better monitoring and analytics tools,” and explained the analytics tool’s […]

Search News From Around The Web:

Applications & Portal Features

Local, Maps & Mobile


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • The 6 Flavors of SEO Your Company Needs – Lisa Barone writes about the 6 people in your company who will likely be touching the SEO in one way or another and therefore need to have at least a basic understanding of it, and how it fits with the company vision.
  • Beginner's Guide To Web Data Analysis: Ten Steps To Success – "What if I was given the login and password to someone's web analytics data and asked to "find something interesting?" How would I start the process of web data analysis right?" Avinash Kaushik outlines 10 steps for getting started with Web data analysis. It's a good overview.
  • Google on Duplicate Content Filtering and News Attribution Metatags – Google was granted a patent this morning that describes how Google might identify duplicate or near duplicate web pages and decide which version to show in search results, and which ones to filter out. It’s a process possibly close to what Google has been using for a while.
  • Calling Bullsh*t on Social Media – Don't miss out onTamsen McMahon's32 dos and donts! Read, reread, then rethink your social media strategy.

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