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SearchCap: The Day In Search, November 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Image Search Now With Leaderboard Ads

    The Google AdWords Blog announced a new ad format available on the image search vertical. The new ad format is the old-style leaderboard display ad. The leaderboard is an image ad 728 pixels wide by 90 pixels tall. Here is a picture of a leaderboard ad on Google Image search: These ads are charged on […]

  • Foursquare Users Get A Trophy Case & Partner Badges

    Foursquare’s badge system got an upgrade today: a new “trophy case” plus a way for companies to be in the new Partner Badge program. A Trophy Case For Your Badges In the new trophy cases, which Foursquare blogged about today, you’re now able to see all your badges plus separate them into groups, one group […]

  • Yahoo Clues: New Fun Search Keyword Tool

    Today, Yahoo announced a new tool named Yahoo Clues. Yahoo Clues basically gives you insight into the types of people searching for specific keyword phrases and shows related terms based on those searches and searchers. The tool allows you to plug in one or two keyword phrases and it then plots the search trends of […]

  • Google Voice iPhone App Finally Available

    iPhone & iPod Touch users have been eagerly awaiting the release of the Google Voice iPhone App. That day has come today and you can download Google Voice for iPhone right now in the iTunes Store for free. Google Voice for Android has been available for well over a year. There was a lot of […]

  • Google Drops Phonebook Search Operator

    Google has dropped the phonebook search operator due to the massive number of requests from people to remove their phone numbers from Google. I noticed it went missing this morning after spotting complaints in a Google help thread. Googler, John Mueller told me that it was removed and I can read more about this change […]

  • SMX West Workshops Announced – International Search, SEO, Google Analytics & In-house SEO

    Agenda creation is in full swing for Search Marketing Expo – SMX West 2011, with more than 60 sessions planned for March 8-10 on virtually every search and social media marketing topic imaginable. Want more? We’ve just added four comprehensive workshops conducted by leading experts in internet and search marketing on March 11th in San […]

  • Google Creates “Source” Meta Tags To Help ID Original News Sources

    With the amount of content published online seeming to expand dramatically every year, Google says it’s experimenting with two new meta tags that it hopes will help it identify the original sources of online content. They’re called syndication-source and original-source and here’s a look at what they do and how publishers can use them. What […]

  • Google Promotes Goggles As Aid To Traditional Marketing

    Google is busy using product search and local search to build bridges between online research and offline transactions. Now with its visual search app, Goggles, the company is trying to promote the idea that marketers can use it to connect traditional media (e.g., print or outdoor ads) to “immersive” and dynamic online experiences. This is […]

  • Study: Change From “Sponsored Links” To “Ads” Increased CTRs On Google

    Last week we wrote about research conducted by Harvard Business School’s Ben Edelman. The study examined the issue of labeling on paid ads in search. The study found that a hypothetical change from “sponsored link” to “paid advertisement” resulted in “25% to 33% fewer clicks” on those ads. Now a study from SEM firm The […]

  • Is Google Baraza A Test Drive For A New Google Q&A Product?

    Google Blogoscoped pointed our attention to Google’s Baraza, a Yahoo-Answers-like Q&A site for Africa. The expressed rationale behind Baraza is that it will help generate “local content” across the continent. There’s a relatively elaborate point system (a “currency”) used to pay for answers and as a reward for participation otherwise. Because it’s globally available in […]

  • Black Friday? Bah! Cyber Monday? Humbug!

    We are now just days away from the “official” start of the 2010 holiday shopping season with those two notorious leading economic indicators, Black Friday and Cyber Monday, ready to jump-start the season even before we’ve cleared the table from our Thanksgiving dinner. I am going to go out on a limb here and predict […]

  • Google Hotpot: Local Recommendations From Your Friends

    Google has just launched Hotpot, a personalized recommendations engine based on what you like and what your friends like. When Facebook launched Places to compete with Foursquare, we here at Search Engine Land explained how even though it had the same name as Google Places, it was actually entirely different. After all, you don’t check […]

  • Live Blogging Baidu CEO Robin Li At Web 2.0 Summit

    Baidu CEO & Chairman Robin Li will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Schmidt is set to speak at 5:15pm Pacific, and he’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also […]

  • YouTube Passes 2 Billion Viewing Sessions; Hulu Shows 1.1 Billion Video Ads

    Impressive numbers related to video viewing and ad impressions today: According to the latest comScore statistics, YouTube passed the two billion session threshold in October and Hulu showed more than a billion video ads. For the month, YouTube (“Google sites” below) saw an increase in both unique viewers and in viewing sessions. It’s the first […]

  • Live Blogging Google CEO Eric Schmidt At Web 2.0 Summit

    Google CEO Eric Schmidt will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Schmidt is set to speak at 2:35pm Pacific, and he’ll be interviewed on stage by John Battelle and Tim O’Reilly. Live blogging to start shortly. There’s […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:


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