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SearchCap: The Day In Search, May 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Battle Lines Being Drawn Over Twitter-based Ads

    A battle appears to be brewing over the promise of monetizing Twitter and, more specifically, over the placement of ads on the Twitter platform.
    In a lengthy blog post today, Twitter’s Chief Operating Officer, Dick Costolo, announced that the company will not allow third parties to place ads in the Twitter stream — something that […]

  • Bartz: “Google Is 90% Search, That’s A Fact” – Except It’s Not

    Mike Arrington just had a no-holds barred interview with Yahoo CEO Carol Bartz at TechCrunch Disrupt. Bartz gave back as good as she got, at least in sound bites. As usual, I didn’t find many of her statements convincing. A highlight was her saying “Google is 90% search. That’s a fact.” It’s not.
    In particular, Bartz […]

  • SMX Advanced London 2010 Live Blog Recap

    Last week was SMX Advanced London and although I was not able to personally attend, there were plenty of live bloggers on attendance to give us the blow by blow. Below is the coverage we found of the show:

    39 SMX London 2010 Recap Tweets from Day One, SEOptimise
    8 tips to clean up your code […]

  • The Yahoo-Nokia Deal: Some Details & Perspective

    Yahoo and Nokia made their anticipated partnership announcement this morning in New York. The public elements of the deal include the following:

    Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as “powered by Ovi.”
    Yahoo! will become the exclusive, global provider of Nokia’s […]

  • Google Finally Reveals How Much It Keeps From AdSense

    The Google AdSense blog announced the exact revenue share they give publishers for placing AdSense ads on their web site. In the upcoming months, Google promised to show the revenue share within the AdSense interface reports.
    Google broke down the revenue share in two categories so far:
    (1) 68% revenue share for content ads, the […]

  • Search Biz: Google Vs. Viacom, Pakistan Vs. Facebook, Google Vs. US, Apple Vs. Google & The Russians Are Coming!

    It’s been a little while since we’ve done a Search Biz column. So it’s time to dust off the old snark machine and get right into it. First up there’s a very entertaining post on some new, unsealed records from the YouTube-Viacom litigation featuring a range of colorful expletives as both sides insult one another […]

  • Setting The Table For Restaurant SEO: Menus

    Restaurants are some of the most-searched types of businesses in local. Because of this, Google and other search engines typically look for some specific content and signals for rankings, and for eateries, the number one type of content sought on websites is the menu. Menus are so important for restaurants that they should be optimized […]

  • Google AdWords Adds Ad Extensions Tab

    The Google AdWords blog announced they have added an ad extensions tab to campaigns with ad extensions as an option.
    Ad Extensions are features that can be added to your AdWords ads and include Ad Sitelinks, Product Extensions, Video Extensions, Location Extensions, Multiple Addresses for Location Extensions, and Click-to-Call Phone Extensions. To learn more about […]

  • Everybody Deserves A Second Chance: Using Remarketing To Reach Abandoned Shoppers

    Google allows you to serve an ad across its content network to a someone who has previously visited your website. This powerful “retargeting” capability allows you multiple opportunities to reach consumers who:

    Did not convert
    Signed up for an email newsletter
    Abandoned a shopping cart
    Sign up for a trail subscription

    There are many ways of using remarketing […]

  • Google’s Push To Speed Up Your Web Site

    Google continues to make a big push for improving your website download performance. Earlier in May Google’s Maile Ohye posted a video on the Google Webmaster Central Blog on the case for speeding up your site, tools for helping you find speed related problems, and some specific speed optimization tips. Some of the […]

  • I Want My GTV: Will Google TV Soar Or Sink?

    Notwithstanding the glitches, the demo last week was impressive: the seamless blending of TV and web content, the beautiful UI, the smooth search and browse capabilities. Now, a few days after the heady discussion and CEO briefings at Google’s I/O developer conference, we can reflect a bit on what the outlook might be for this […]

  • Top 10 SEM Tips From SMX Advanced London 2010

    Last week, SMX London graduated to SMX Advanced status. We in the UK eagerly anticipated the fresh new tips and tricks which are usually left until several beers later in the networking bars!
    And we certainly weren’t disappointed. I thought it would be useful to share with Search Engine Land readers the top ten advanced search […]

  • U.S. Newspapers Start Selling SEO

    Your local newspaper may soon offer SEO services. Heck, maybe it already is.
    Two of the three biggest newspaper publishers in the U.S. have recently announced that they’re selling marketing services to small/local businesses … and those services include things like SEO, local search marketing, and more.
    Gannett Newspapers is the latest to hop on the SEO […]

  • Google Pac-Man: The FAQ + Kill Screen Winners

    Judging from the tweets I’ve seen, people are loving Google’s version of Pac-Man that’s playable on the Google home page today and tomorrow. They also have questions about it. Has anyone reached the end? Will you be able to play it in the future? Answers to these and more, below.
    Why’s Google Doing This?
    To celebrate the […]

  • Google Adds Images To Real-Time Results

    There’s no formal blog post about this that we know of yet, just a tweet from Google’s Jeremy Hylton announcing that images are now showing up in Google’s real-time search results.

    Actually, you have to specifically request to include images with your results. After doing a search for “lunch” and clicking to see Updates from […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

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