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SearchCap: The Day In Search, May 16, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Boasts Of $64 Billion In Economic Impact

    In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including AdWords and AdSense, have had on the U.S. economy. According to the company, Google provided $64 billion in economic activity for American businesses and non-profits in 2010, 18% greater than the 2009 […]

  • Bing Ups Ante In Social Search, Adds More Facebook “Likes” To Search Results

    Bing is taking the next step in its self-conscious evolution from “search engine” to “decision engine.” Perhaps we could equally use the term “conversation engine,” as Bing begins to emphasize social content and even tries to enable connections between people through the deeper integration of Facebook and “Likes” data. It isn’t news that Bing is […]

  • Confessions Of A Yellow Pages User

    Hi. My name is Andrew Shotland and I am a print yellow pages user. I know, I am one of those cutting edge online guys who makes his living off the “yellow pages are dead” thing. But, then, a main water pipe to the house started to leak and flooded my lawn. I ran to […]

  • Hot At Sphinn: Outing SEO Companies, Affiliate Marketing Explained & More

    Outing other SEO companies and consultants seems to be all the rage these days, particularly in the mass media where several major publications have reported on large companies that have violated Google’s guidelines. But this has been going on for years inside the SEO/SEM industry, and it was the hot topic last week on our […]

  • Google News Adds Expandable Clusters, Story Labels, & More To Home Page

    Google announced some new features that are being rolled out to Google News users. The features include expandable and collapsable news clusters, story labels displaying diversity information, more multiple media content, more personalized news stories and changing the default view from a two column view to a one column view. I personally do not see […]

  • Keeping Pace As Competition In Paid Search Heats Up

    Back in December 2010, I was relatively convinced that click prices were going to continue increasing in 2011, but Marin Software recently released a study of large scale paid search programs that suggests otherwise. The Paid Search Quarterly Benchmarking Report showed that although average cost per click (CPC) has increased since December 2010, it hasn’t […]

  • Do Mobile Blog Templates Have Enough Substance For SEO?

    As more online activity shifts to mobile devices, bloggers are becoming aware of the benefits of having mobile versions of their websites. As luck would have it, the developers of major blogging platforms recognized this, and stepped-in to provide default solutions for those wanting to serve-up content to a mobile audience without a lot of […]

  • How To Take Advantage Of New Trends In Mobile Advertising

    Until recently, the mobile space was associated with people seeking low consideration or immediate gratification products and services like movies, restaurants, ring tones, apps, etc. A recent survey by Ipsos OTX MediaCT (commissioned by Google) revealed that smartphone usage has changed. In this article, I’ll cover several recent trends highlighted in the report and discuss the […]

  • In Europe Google Discovers All Politics Is Local Too

    The NY Times reports on Google’s charm (and spending) offensive in Europe to try seem less like an American intruder and more like a Europe-friendly purveyor of internet search and other services. Against the backdrop of an European Commission antitrust investigation and criticism from public officials and cultural figures alike, Google has been trying to […]

  • Sessions, Networking and More – Register for an Expo+ Pass at SMX Advanced Seattle

    Meet over 30 leading solution providers. Attend 3 sessions on emerging search engine marketing topics. Connect with your next client, employer, vendor or mentor at 3 networking events. All for the price of… free. Search Marketing Expo – SMX Advanced hits the Bell Harbor Conference Center in Seattle June 7-8. Be part of this exclusive […]

  • Look Out Blogs: Google News Gains Options To Drop Blogs & Press Releases

    Tired of seeing blogs or press releases in your Google News homepage? Google’s got a cure for that, new settings that allow you to see fewer results from these sources, or none at all. That may cause some “blogs” to consider asking Google to reclassify them as news sources. You’ll find the new options on […]

  • Bing Maps To Be Powered (Replaced) By Nokia?

    I had a chance lunch with a person with close connections to Nokia about a week ago. Naturally we began talking about the outlook for the Microsoft-Nokia Windows Phone deal. He was hopeful but mindful of the risks for both companies. Our conversation eventually turned to a discussion of Nokia’s mapping division Navteq and what […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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