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SearchCap: The Day In Search, May 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Cracking Down On Toolbars Showing Too Many Ads

    Google has been notifying their AdSense for Search partners of a recent AdSense guidelines change that impact the use of the program with browser toolbars and third-party client applications. Google is supposedly giving these partners 30 days to make changes to their toolbars and applications or be in violation of the revised guidelines. I believe […]

  • Google Adds Local News For Smartphone Users

    Android and iPhone users can now get local news via the mobile version of Google News. It’s accessible by visiting news.google.com from a mobile browser. Google News will ask for permission to use your current location (if you haven’t already given that permission), and if you allow it, a “News near you” section will be […]

  • Are You Ready? Why Today’s SERP Will Be Unrecognizable In 5 Years

    I hate to admit it, but honestly, I’ve been pretty down on search lately. After almost a decade as a search engine marketing guy, I’ve seen this industry grow, mature, and now, plateau. Do I still think it’s a great marketing channel? Of course! It might be the second best form of advertising in the […]

  • How To Integrate Google Analytics & YouTube

    As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential to try and integrate numbers as much as possible. And this integration should not only be on the marketing message and design, but also on its tracking. It is important to have a […]

  • How To Use Effective Navigation Labels for Search Engine Optimization

    Is your website’s URL structure based on the perceived logic of your boss’ teenage son? Or even worse, a software engineer? Search-engine friendly labeling systems are critical for long-term search engine visibility.

  • DecorMyEyes Owner Vitaly Borker Pleads Guilty, Could Face 6+ Years In Jail

    Vitaly Borker, the New York business owner who became notorious last year when he claimed that outrageous behavior toward customers was helping his website rank higher in Google, faces up to six-and-a-half years in jail after pleading guilty Thursday to several counts against him. According to the New York Times, Borker — owner of DecorMyEyes.com […]

  • How Facebook Enables The Google Social “Scraping” It’s Upset About

    I wrote a very long examination of the issues that Facebook employed a PR firm to publicize, about how Facebook feels Google may be violating privacy with its Google Social Search product. Here’s a shorter look, especially from the angle of how Facebook itself has enabled Google to do what Facebook is now complaining about. […]

  • Android Has More Check-In Users Than Apple, But Just Barely

    Android has almost a 10% lead over Apple in the smartphone market share race, but its lead in check-in activity is a lot smaller according to a new comScore report out today. According to comScore, Android’s overall US smartphone market share is 34.7%, compared to 25.5 for Apple. But Android’s lead in check-in activity over […]

  • Report: Google May Pay $500 Million To Settle Complaint Over Illegal Drug Ads

    Earlier this week, Google filed a mysterious report with the Securities and Exchange Commission, saying it was setting aside $500 million related to a “potential resolution” of an advertising-related probe being conducted by the U.S. Department of Justice. Now, the mystery may be solved. The Wall Street Journal is reporting that the investigation relates to […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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