Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Report: PPC Tablet Spending Up 112%, Smartphones Up 113%
The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and tablet growth remained strong. Tablet spending rose 112% and smartphone spending jumped 113%. The study suggests that the growth in tablet and mobile is coming from a reallocation from existing […] - Google Tests Orange URLs & Light Blue Titles On Tablet Search Interface
Google is apparently testing a new tablet interface, according to a video by tecnonet. He captured three different tests on the Google Tablet search interface; (1) new search tools, (2) light blue colored titles and (3) orange URLs. Here are static pictures of the color changes followed by a video showing the search tools option […] - Do You Really Need An Agency To Help Manage Large Campaigns?
The in-house versus agency debate is largely over because for 90% of businesses, it is no longer possible to run a significant (large budget/large volume) online marketing program without agency help. Since I’m an online marketing agency CEO, it’d be fair of you to accuse me of bias and self-interest in making this statement, but […] - CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario]
We may have seen the end of CPC stagnation. Covario’s Global Paid Search Spend Analysis for Q1, released today, suggests that the cost-per-click trends of the last six quarters have reversed with CPC prices rising 7% from the previous quarter and 23% year-over-year. Overall paid search spend grew 9% quarter-over-quarter and 33% year-over-year. The following […] - The SEO Guide To Getting Started With Google Webmaster Tools
Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of […] - Secure Your Spot at Search Marketing’s Big Dance – SMX Advanced Rates Increase Friday
Super early bird rates for SMX Advanced expire end-of-day Friday, March 29. Register now for your ticket to the only conference designed exclusively for experienced search marketers. Cutting-edge tactics and networking with internet marketing thought leaders make SMX Advanced the must-attend conference of the year. Check out the agenda and then join us June 11-12 […] - Google Answers Who’s That Actor In That Movie In Google Play TV App
Google announced they can now tell you the name of the actors in a movie when you are unsure of the name of the actor or actress. The Google Play TV or Movies Android App specifically for U.S. based Android 4.0 (Ice Cream Sandwich) and higher tablet devices can give you the answer. For a […] - As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News
News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News. In a post today on the Google News blog, the company writes: If a site mixes news content with affiliate, promotional, advertorial, or marketing […] - Bing Adds Search Filter To Sort Results By Time Period
Bing has added a search filter that gives users the opportunity to limit search results to three recent time periods: Past 24 hours Past week Past month The options appear directly below the search box on Bing’s search results page. It’s a welcome addition, but one that Google has had for a long time now. […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]
- Google Analytics Adds New Real-Time Reports, Inbound Link Trackbacks & More Insight Into Social Media Activity
- How I Got Accepted To Google Glass
- Klout Announces Bing Integration & Begins To Filter Instagram Data Into User Scores
- The New SEO = Social Engagement Optimization
- Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device
Search News From Around The Web:
Business Issues
Local Search & Maps
Link Building
- Manual Link Penalties Revoked! (It’s Not Just Unicorns and Rainbows), BruceClay.com
- What Cheap SEO Services Look Like (And What Can Happen If You Invest In Them), mikemunter.com
Paid Search
- A new look for personalized ad unit optimization recommendations in your account, Inside AdSense
- Developers Can Now Target Facebook Mobile App Ads To Wi-Fi Users And To Specific OS Versions, TechCrunch
- Introducing the AdMob eCPM Floor Beta, Google Ads Developer Blog
Searching
- The World’s Languages in Your Pocket (No Internet Required), Inside Search
- Top 2013 College Basketball Tournament Searches, Bing Search Blog
- To Google or not to Google?, CSMonitor.com
SEO & SEM
- Are Enhanced Campaigns Keeping You Awake at Night?, The Search Agents
- Google’s Agent Rank / Author Rank Patent Filing, SEO By The Sea
- 5 Tips To Ranking in Uber Competitive Niches, internetmarketingninjas.com
- A Little SEO Lesson From Calvin and Hobbes, contentequalsmoney.com
- Creative SEO Tip: Newsjacking, Search Engine Watch
- Google Publisher The Most Common Mobile Site Mistakes, Search Engine Roundtable
- How to Quickly Find Content That Shouldn’t Be Indexed, Ross Hudgens
- How to Set Up a Local PPC Campaign in Google Adwords, seomaverick.com.au
- Is There Life Beyond Rankings?, Marketing Pilgrim
- The Complete Guide to Mastering Your Title Tags, Search Engine Guide
- The Veg-O-Matic approach to SEO copy development, seocopywriting.com
- Understanding Pagerank, wikimotive.net
- Why I don’t optimize for Quality Score, PPC Associates Blog