21.2 C
New York
Wednesday, October 4, 2023

Buy now

SearchCap: The Day In Search, March 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures

    Counterfeiters seem to love Google AdWords — the company shut down 50,000 AdWords accounts selling counterfeit goods in the last six months of 2010 alone. But some counterfeiters are still on the loose, raising the ire of Google’s advertisers who are selling legitimate versions of the same products. In response to the problem, Google has […]

  • Want To Speak @ SMX Advanced London? Here’s How

    The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Advanced London 2011. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please […]

  • Google To Test Mobile Payments In NY And SF

    While Apple has reportedly decided to forgo NFC-related hardware/software in iPhone 5 because of a lack of standards, Google is to begin testing NFC-based mobile payments at selected stores in New York and San Francisco according to an article in Bloomberg: The company will pay for installation of thousands of special cash-register systems from VeriFone […]

  • Could The US Demand That Google Boost Hollywood Sites To Fight Online Piracy?

    Should the US demand that Google, Bing and other search engines give preference to “authorized” sites offering television shows and movies? At least some members of the US House of Representatives pondered the idea yesterday, during a hearing on online piracy issues. The US House Intellectual Property, Competition, and the Internet Subcommittee hearings yesterday on […]

  • The Google Dance / Updates Infographic

    Wouldn’t it be great to have a fun and informative infographic documenting some of the major Google search algorithm updates? Well, we now have one, the Level 343 Blog published an infographic documenting the “Google Dances,” the old name for when Google made search results updates. Here is the infographic or you can view a […]

  • You Can Hate (Block) But No Longer Love (Star) Google’s Search Results

    Google has disabled the ability to star search results from within the Google search results page. As you may remember, Google replaced SearchWiki with starring results back in March 2010, about 16-months after Google launched SearchWiki. Now that Google has re-introduced a way to block sites in Google, Google has determined you no longer need […]

  • Do You Own Your International Search Program?

    One of the outcomes of the Google Farmer/Panda update has been more executives asking the question: “Is my agency doing any of those tactics for my program?” Interestingly, a byproduct has been a number of multinationals who have realized that they really did not know what their local market agencies were doing and are now […]

  • How A Bad Reputation Can Affect Link Building

    There is a company that I once bought something from, something that did not at all live up to my expectations, something that was just cheap and tacky and not at all what I wanted. However, it was quite inexpensive and I wasn’t feeling particularly outraged, so I just grinned and bore it. Fast forward […]

  • The 4 A’s Of Social Marketing Success

    Every month, I get a reminder email from the team at Search Engine Land to tell me that my post is due. Most months I already have a clear idea of what I want to cover, but some times I find myself staring at the screen, not sure where to start. And in many ways, that’s […]

  • Attribution Management: The New Frontier In Search

    Had you exchanged pleasantries at a 2001 cocktail party, describing yourself as a search marketer, you’d have undoubted been met with a moment of uncomfortable silence and a blank stare. A decade later, it’s hard to imagine a company of any size, in any industry, that isn’t using SEO or paid search advertising to market […]

  • Google Adds “Sale” Dimension To Product Listings

    In a bid to improve the consumer experience with Google Product Search listings, the search giant will soon be requiring three new types of data for feeds targeting the U.S., and one new type for those targeting the U.K. A fourth type of data, which is recommended, but not required, will allow merchants to specify […]

  • Google Relaunches Street View Website

    Google is revealing more about its sometimes controversial Street View product with an expanded web site that just launched today. The new site continues to show where Street View vehicles are currently active and educates people on how to use Street View’s features. But there are new sections about the different Street View vehicles (cars, […]

  • YouTube, MSNBC Benefit From Quake-related Search Spikes, Hitwise Says

    Search activity spiked late last week in response to the earthquake and tsunami in Japan and the two sites benefitting the most in terms of web traffic were MSNBC and YouTube. That’s according to a series of tweets from Experian Hitwise this afternoon. As the image above shows, Hitwise says that the phrase “japan earthquake” […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Infographic: Owning Your Local Web Equity – SMBs are trying to make decisions amidst an onslaught of media buzz. This infographic provides a foundation for understanding the landscape and how to invest in long term marketing efforts.
  • SEO Audits – Strategic vs. Tactical – Alan Bleiweiss,aforensic SEO consultant, provides valuable insights into how to structure SEO audits.
  • Why SEO needs to be baked in – For new sites, or site rebuilds, it's worryingly common for search engine optimisation to be the last thing considered. This article discusses the advantages of build-in SEO from scratch.
  • Get Hundreds of Links to Your Next Blog Post, Guaranteed – Another great post from ViperChill outlining what it takes to get loads of links from your quality content.
  • SEO Lessons Learned at SMX West – Vanessa Fox summarizes all the valuable tidbits of SEO information which came out of SMX West this week. Topics include more onGoogle’s Farmer/Panda update, white hat cloaking, press release and article marketing, and link building in general.
  • How Foursquare & AmEx Are Putting a Fresh Twist on Loyalty Marketing – Thepilot program started Friday and will run through Tuesday, March 15. Participating merchants have posted “Austin Unlocked” window clings to highlight their participation, and Foursquare users need only register their American Express cards to unlock this new type of special — the Loyalty Special.

Related Articles

Latest Articles