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SearchCap: The Day In Search, June 25, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Facebook “Search War” With Google Mostly Sound And Fury

    The people running Facebook are an ambitious crew; they see Facebook as a successor to Google in many respects. In fact many of the executives used to work at Google, including CTO Bret Taylor, COO Sheryl Sandberg, Advertising VP David Fischer and Communications VP Elliot Schrage, among others.
    However as a search property Facebook has, in […]

  • Giving Customers What They Want: A Search Behavior Analysis

    Improving website performance is hard work, and SEO alone will not get the job done. The following analysis of human search behavior is the first step in developing a world-class website strategy. Top performing websites have most of these traits in common:

    They understand in detail human search behavior.
    They have strategically invested in information architecture.
    They have […]

  • Using PPC Ads To Fine Tune Your Organic Ad Copy

    I’m a huge fan of treating Page Titles and Meta Descriptions as ad copy. Using language that speaks to a person’s motivation for shopping and buying will encourage the click through when your listing appears organically, as well as in a paid position.
    The problem
    Having a “testing” environment for organic ad copy has, until recently, been […]

  • Yahoo’s CEO, Carol Bartz, Always Having To Defend Herself

    Yahoo Chief Defends Her Site, Strategy from the Wall Street Journal is one of the latest in an ongoing pattern of Yahoo’s CEO constantly having to defend herself to investors, reports and users.
    Carol Bartz became Yahoo’s CEO one year and five months ago. And if you read through the stories mentioning her name, you […]

  • YouTube Hits All-Time Highs In May, ComScore Says

    May was a banner month for YouTube. ComScore’s latest video rankings report shows that the site hit all-time highs with 14.6 billion videos viewed and more than 100 videos seen per user. Needless to say, YouTube remains the dominant player in video rankings, with 43% of online videos being seen on the site, according to […]

  • Yahoo’s VP Of Search Consumer Products, Cornett Leaves

    One of the most familiar faces left at Yahoo, that is until today, was Larry Cornett. Larry was the vice president of search consumer products at Yahoo. He has always lead Yahoo in their search advancements over the course of the past 4 years.
    Today he announced he is moving on. […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:


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