Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 8 Easy Ways To Monitor The SEO Your Competition Is Doing
If you’re a marketer and you’re currently tied up with other initiatives (campaigns, new site launch, etc.), or a search professional bogged down with doing keyword research, a technical audit, or staying up with the latest trends, remember to come up for air every now and then (at least once a month if not more) […]
- Bing & Yahoo Prompting iPhone Users To Switch Search Engines
We knew that Bing was added as an option in the default search engines used on the new Apple iPhone iOS4. But if you try to searching on either Bing or Yahoo when your default search provider is Google, both will prompt you to switch to their own search engine.
Not only will you be […] - Twitter Helps You Find More Friends Via LinkedIn & Facebook
Twitter announced two new ways to find new friends on Twitter. Twitter added to the find friends section, a LinkedIn and Facebook tab to allow you to connect with your LinkedIn connections via Twitter and friends on Facebook.
The only issue is that as soon as Twitter announced this feature, the Facebook connection tool was […] - WhitePages.com Debuts Local Biz Search, Goes After Google
Not long ago WhitePages.com quietly introduced its own local business search. The site, the original “people search” engine, has always offered “yellow pages” listings but now the company has built its own database in the background. Accordingly, WhitePages claims its data are more accurate than you’ll find on search engines and Google in particular.
The company […] - Two Advanced Tactics For PPC Copywriting
I received some great tips from SEM pros after my last two posts regarding paid search copywriting (The Left Brain Of Paid Search Ads: Parameters & Limitations and The Right Brain Of Paid Search Ads: Tips & Tricks For Creative Ad Copywriting). For example, one person offered the great tip to use a question […]
- Bing It? “Bring It,” Says Google
I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of “bring it.” Is Google telling Bing to bring it on?
It’s all automated, of course. This is just Google’s spelling correction kicking in. Many more people are likely typing in “bring it” than […]
Search News From Around The Web:
Applications & Portal Features
- Tips & Tricks: Advanced Sorting Rules in Google spreadsheets, Official Google Docs Blog
Business Issues
- FTC Announcement, Twitter Blog
- Google examining impact of new China laws on products, Reuters
- Yahoo! Shareholders Elect Brad Smith and Patti Hart to Board of Directors, Yahoo Press Releases
Link Building
- How External Deep Linking and More Content Can Boost YourRankings, Search Engine Journal
- Video: Link Building through Relationship Building, WebProNews
Paid Search & Contextual
- Ad Sitelinks now available for any campaign, Inside AdWords
Searching
- Bing: From search engine to ‘decision engine’ in one year, blog.seattlepi.com
- Bringing Timely Data To A Rich Health Search Experience, Bing
SEO & SEM
- Adapting SEO for Personalized Search, Search Engine Journal
- Common Mistakes Big Brands Make in SEO, BlogStorm
- Google News Quality Post: Spam Getting Worse?, Search Engine Roundtable
- Matt Cutts Movie Marathon, SEOmoz
- Put Your SEO and Copywriter in Their Place… So Your Keywords Will Be Too!, Search Engine Guide
- SEO Is Not Science, www.dotcult.com
- Should Google’s Organic & Paid Side Get On Same Page?, Search Engine Roundtable
- Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 2, Search Engine Guide
Social Media
- Understanding the Three Primary Goals of Social Media, Search Engine Guide
Video, Music & Image Search
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Facebook SEO Ranking Factors, 2010 Study Results
- Social Bookmarking: Pop Goes Your Content
- 11 Sure Fire Ways to Annoy Your Readers
- 101 Social Media Tools for Social Media Marketing and More
- ‘I Want My $2!’ — The Power of SEO with Conversion