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SearchCap: The Day In Search, June 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Display Network Is New Name For Google’s Display Initiatives

    The Google AdWords Blog announced that to make things simpler they have created a new “umbrella name” for Google display ads on YouTube, Google Finance, Gmail, Google Maps, Blogger and Google’s display ad partners.
    The new name is the “Google Display Network.” The Google Display Network lets you run ads in text, image, rich […]

  • The Subtle Science Of Bidding Part 1: The Real Story

    Regardless of how experienced you may be with AdWords, and with interpreting data that Google reports about your campaigns, you’ll occasionally see numbers that simply don’t make sense. What do you do when reported data flies in the face of both reason and experience?
    As an example, look at this data for an exact match brand […]

  • Discovering Web User Types & Habits Via Search Queries

    Not long ago I asked my twenty year old daughter where she goes to get information. Without hesitation she replied, “Google.” I thought this made sense. Her generation grew up with Google. They were taught to use it in school for research and to get images for projects. For comparison, […]

  • Google Prepping A Payment System For Newspapers: Report

    Via paidContent comes news that Google might launch a micropayment system for newspapers by the end of the year. paidContent references this article from the Italian newspaper La Repubblica, which says Google is encouraging publishers to try out a system called NewsPass.
    In its article, paidContent describes NewsPass like this:
    La Repubblica says that, with Newspass, people […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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