SearchCap: The Day In Search, June 16, 2010

By Fox News

June 16, 2010

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

And Now, Google Itself Runs Oil Spill Ads
We’ve covered earlier how both BP and legal firms are advertising on Google. Now Google itself is targeting oil spill related terms to drive people to its “Crisis Response” page.
A search for [gulf oil spill] returns an ad from Google that reads “Latest Oil Spill Update: Watch live video of the oil spill cleanup effort.” […]
Now Accepting Session Pitches For SMX East NYC
Do you have a topic you’d like to see covered in a session at SMX East NYC on October 4-6, 2010? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Please […]
In-House SEM & Affiliate Search Engine Marketing Terms
There are few topics in search engine marketing with such varying, vehement opinions as affiliates and PPC marketing. Allow affiliates to bid on brand terms? Allow them to buy search engine marketing at all? In-house search engine marketing and affiliate program managers should debate the issues and benefits below and define search engine marketing policies […]
The Value Of Analytics Beyond Campaign Performance
A Swiss Army Knife is an amazing tool. Besides its function as a knife, it can do so much more – it’s a corkscrew, can opener, bottle opener, tweezers, wire stripper, key ring, and more! Yet like many multi-purpose tools, most of its capabilities go untapped. The same can be said about analytics.
Stopping short
Today, most […]
EU To Search Engines: Get Rid Of Your Data, No Keep It
Arguing forcefully that it’s necessary to protect privacy, the “Article 29 Working Party” of the European Parliament has been trying to get search engines to cut their search data retention to six months. But in a crazy turn of events, a proposal that would directly contradict those efforts and require retention for up to 2 […]
Google Click To Call Ads In UK Allowing More Phone Numbers
The Google AdWords Blog announced they are now allowing UK advertisers to use more types of non toll-free numbers in the United Kingdom within the click to call AdWords program.
Google said, “until now, you could only include free phone numbers (e.g. those starting with ‘0800′), or phone numbers with a local area code (e.g. starting […]
The READY Conversion Optimization Framework
There’s a wealth of good advice about conversion optimization out there. But when you’re working on a particular landing experience, it can be hard to remember all of the factors in play. Many times, I’ve found myself wanting a quick reference for evaluating a page’s “conversionability.” I was picturing a kind of checklist that was […]