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SearchCap: The Day In Search, July 6, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Effectively Managing Multilingual Content Segmentation

    No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a haphazard approach to their local language content management. I have seen far too many global companies large and small cobble together local language sites that make Frankenstein look […]

  • Why Google Should Ban Its Own Help Pages — But Also Shouldn’t

    Google takes pride in showing how it will enforce its anti-spam rules even against itself, but apparently there’s a limit to how far it will go. Google is declining to ban many of its own help pages that were published in violation of its webmaster guidelines. That’s wrong for the reasons has Google’s stated. But […]

  • How To Use Social Media Monitoring Tools To Gauge Offline Marketing Efforts

    It often seems like a rare occasion when offline marketing efforts blend with social media. One of the best ways to use social media to aid offline efforts is to gauge the public’s perception with social media monitoring tools. By using monitoring tools, companies can monitor public opinion about a specific offline campaign.
    Probably one of […]

  • Don’t Be A One-Dimensional Link Builder

    I’m currently reading a novel that many people rave about, but it’s not really my thing. My least favorite book ever is One Hundred Years of Solitude. I despise U2 and thought Shakespeare in Love was the most laughable piece of crap I’ve ever seen. I think Hall and Oates’ “Private Eyes” is one of […]

  • Workshops Added to SMX East Program – SEO, PPC, Google Analytics & In-house SEO

    Agenda development is in full swing for Search Marketing Expo – SMX East, featuring more than 50 cutting edge SEO, PPC, and social media marketing sessions.
    Want more? We’ve just added four comprehensive workshops conducted by leading internet and search marketing experts on October 7th. Choose from:

    Getting Killer ROI from Paid Search: This workshop […]

  • Google Testing Maps In Top Right AdWords Spot

    Google is testing a new map placement for local results. The old placement was in the organic, left hand side, listings, where Google would stick a map for local intent queries. Some are reporting seeing a similar map moved from the organic side to the paid search side, above where the AdWords ads […]

  • Yolink Goes After Publishers With Search Preview Tool

    There have been many search “preview” tools, plug-ins and add-ons that try and give users a peek at what’s behind a link on a SERP. Their objective is to circumvent the click and enable people to more quickly get to desired information. Almost all of these tools have failed to deliver on the promise of […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • How To Get A Story To The Digg Front Page – I am sure many people know of the traffic-driving and link-buildling benefits that the efficient use of Digg can produce. In case you don’t know, in my case I have been able to drive from 600 to over 1.6 million pageviews and generate from 8 to over 700 editorially placed links pointing to sites that I have promoted to the Digg front page.
  • Social Media Etiquette: 20 Dos and Don'ts to Avoid Looking Like an Ass – If you want to avoid coming across as a complete ass, getting yourself banned, or just being blacklisted by your network, here are 20 tips for social media etiquette you might want to keep in mind.
  • 5 Dirty Words in Link Building – Seemingly innocuous words that make professional SEO's cringe. Open mouth, insert soap.

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