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SearchCap: The Day In Search, July 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Doctors Warn Against Relying Too Much On Google

    Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and Bing continue to expand the amount — and quality — of content they show in response to our health searches. But, based on a recent study, the medical industry says we should […]

  • Track “Le Tour” (de France) On Bing Maps

    The world of sport is still largely focused on the World Cup, now in its semi-final round. However biking enthusiasts know that the Tour de France has started and is already in its second stage.
    Bing has introduced a “Map App” that provides a wealth of information about “Le Tour,” including stats and standings by stage […]

  • Yahoo Using Search To Help Determine News Coverage

    Yahoo has been investing in news, including original content development. Consistent with its content strategy the company paid roughly $100 million for “content farm” Associated Content just a few months ago. And, according to the New York Times, Yahoo is now planning to use search and search query volume to help drive editorial coverage.
    Yahoo […]

  • The Cost Of Multichannel Cannibalism

    “Revenue sharing,” “commissioned sales,” “cost per action,” all sound like attractive, safe pricing models for marketing programs. But cannibalism can turn the economics of these “safe” programs into a disaster in a hurry.

  • The Yahoo/Microsoft Search Alliance: Managing Campaigns Through The Transition

    You’ve heard about the Microsoft/Yahoo search alliance, but what does it really mean for your paid search marketing campaigns? To minimize the disruption to profitable paid search programs, marketers will have to be thoughtful about campaign structure as they begin to understand the traffic and consumers from the combined search engines.

  • Happy Fourth Of July From Google With Rube Goldberg Doodle

    Google arguably has the most interesting logo for July 4th celebrations of all the search engines today. Google put together a Doodle that celebrated the fourth of July and at the same time, commemorates the birthday of Rube Goldberg, an artist well known for building complex devices that perform simple tasks in indirect.
    I complied […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • The Inside Line On SEO – So much SEO noise, and so little time. So how does anyone make sense of it? The deluge can be overwhelming for the experienced SEO, let alone the poor beginner. If you are just starting SEO, here are the ten areas you should spend most of your time on when you're starting up.
  • Tips to get a Job through Social Media – I feel sorry for not discovering that cool post earlier but I thing it is worth a Sphinn anyway. Finding the job web 2.0-style: the right way.

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