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SearchCap: The Day In Search, July 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Street Slide: Microsoft’s Next Killer Maps App?

    At the SIGGRAPH 2010 event this week in Los Angeles, Microsoft researchers showed off a next-generation tool for browsing street-level imagery. It’s called Street Slide, and it combines the up close realism of, say, Google Street View or Bing’s similarly named Streetside product, with “strip” panoramas that offer a wider perspective of a city block […]

  • A Market Without Google? The Fallacy Of Security

    Returns for online investments are still so much greater than the offline world that it is easy to think that the money is somehow less real, or that there is greater risk to it. That perhaps we should diversify out of the web to help make our businesses less risky.
    Sure, the shift of a […]

  • Diller: Ask.com Was The Little Search Engine That Couldn’t

    At one time, IAC’s CEO Barry Diller thought his Ask.com search engine could take on Google. But Diller effectively threw in the towel yesterday on an investors call.
    Diller downplayed Ask.com’s role in the over IAC company but said he ultimately failed at thinking Ask.com can compete with Google. Diller said:
    But one thing […]

  • Google Introduces Expandable Map Ads For Mobile

    At Google I/O Google VP Vic Gundotra and his co-presenters showcased a dizzying array of announcements and products to come. Included among them was Google’s iTunes competitor, soon to come to market, and well as a range of new richer mobile ad formats.
    Those new mobile ad formats have been gradually rolling out. This morning Google […]

  • Estimate: Google Mobile Search Market Share Near 100%

    Let’s be cautious about running too far with these numbers, but Royal Pingdom (using data from StatCounter) has reported/estimated Google’s global mobile search market share to be almost 100%

    Google is clearly dominant in mobile search across smartphones (and feature phones). However these numbers may not be completely accurate. For example, the chart above shows PC […]

  • Google, US Gov’t Back Same Data Mining Startup

    Their objectives may be different but both Google and the “investment arm of the CIA” are funding the same startup: Recorded Future. According to a piece in Wired both In-Q-Tel (the CIA investment firm) and Google will have a seat on the company’s board.
    This is reportedly the first time the government and Google have invested […]

  • See An Offensive Image On Google? Stay Tuned.

    Before the revamped Google Image Search design went live 9 days ago, there was a clear and quick way to report offensive images to Google. In fact, Google released the report offensive image feature just about a year ago, due to complaints. Now, that feature is no longer found in the new design.
    Here […]

  • More People Go Mobile For Local

    Since the beginning of the year, many of us have predicted that mobile will be the top driving force behind local search growth in 2010. A rapidly-increasing number of smartphone users — combined with faster mobile technology, better search offerings, and higher advertiser engagement — suggests that consumers will be more likely than ever to […]

  • What Keywords Am I Missing?

    The typical process that an SMB will go through when building an online marketing campaign usually begins with defining their target audience, performing keyword research, analyzing which words bring the most traffic and conversions, and utilizing keyword research tools such as Keyword Discovery.
    Upon taking these steps, SMB owners will wait to see their results on […]

  • SMX East Super Early Bird Rates Expire Tomorrow July 30 – Register Now!

    Time is up! The lowest rates available for Search Engine Land’s SMX East conference expire tomorrow. Register today and pay only $1195 for three days of exceptional tactical content and invaluable networking opportunities.
    SMX East offers sessions covering search engine optimization (SEO), paid search advertising (PPC) social media marketing, analytics and conversions, local, mobile and […]

  • An Introduction To Paid Search Conversion Tracking

    If you asked most marketers what’s the biggest draw of online advertising, you’ll often hear is that it is highly measurable. Interactivity (the ability to click and engage) is certainly a huge benefit as well, but if you’re a marketer who is spending significant dollars on your advertising, just getting people to interact with […]

  • Up Close With Facebook Questions

    Facebook Questions is the latest in a long line of question-and-answer services online but, as Danny Sullivan mentioned in his news article earlier, it’s the only one with a community of 500 million users behind it. For comparison’s sake, Yahoo Answers, the recognized leader in the Q&A space, announced in late 2009 that it had […]

  • Yahoo-Bing Mobile Search Transition To Happen At Same Time As Online, Ads To Be Handled By Same Teams

    Microsoft and Yahoo have deferred talk of mobile advertising in previous discussions about the search transition. But now it has been made clear that mobile will transition at the same as the PC, and that the account teams will be the same for both segments.
    Here are the relevant FAQs from Microsoft Advertising’s discussion of the […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

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