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SearchCap: The Day In Search, July 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Check Out Bing On A Windows Phone 7 Device

    The Bing Search Blog just posted pictures of how Bing looks and acts on a Windows Phone 7 device. As you know, Bing will have prime real estate on the new Windows 7 devices. So making sure Bing acts and feels smooth and functional is extremely important to Microsoft.
    As a side note, similar […]

  • Video: Meet The Google Doodlers

    We cover most of Google’s special logos, also known as “Doodles” here. I wanted to share a video posted by Google named “Meet the Doodlers.” It showcases some of those Google designers who are responsible for some of the Doodles you have seen throughout the years and shows off some of the Doodle […]

  • Campaign Settings, Part 2: Location Targeting

    You’ve loaded keywords and ads into the engines via the desktop tools and have begun to go in to the platforms and tweak the various settings we have at our disposal. Last week, we began a dive into these settings that included ad rotation, dayparting, delivery method, etc. This week, we’re focusing on […]

  • Conversion Optimization Touch Points: Turning Errors Into Opportunities, Part 1

    On the web, errors are seemingly inevitable, and there are plenty of best practices for minimizing their negative effects. But what if we treated errors as an opportunity? What if we deliberately designed our customers’ error experience—not just for basic usability and clarity, but with conversion in mind?
    In this article I’ll take a look […]

  • Fwix Launches Hyperlocal Search Engine

    Fwix, a growing player in the hyperlocal news space, has launched the beta version of what it’s calling a Local Trend Search tool at search.fwix.com. It lets users search for things “happening at any place right now” (recently would be more accurate) at more than 200 English-speaking locations worldwide.

    (click for larger version)
    The above is a […]

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Simple Co-Citation Analysis for Linkbait Promotion – If you promote it – and it's good – they will link. One way to find prospects for promoting linkbait is through cocitation analysis of similar linkbait. Here's a process for finding link prospects for a linkable asset using simple, targeted, hostname-only co-citation analysis.
  • How Tumblr Opened My Eyes to the Social Web – My pal Terry (VanHorne) dropped a post on WordStream that looks at using Tumblr as a channel, not just as part of some crappy link wheel. Who knew? If you've any experience using it, please do leave a comment… Enjoy.
  • 18 Simple SEO Items Commonly Missed in Web Development – I run into these things all the time with new clients, and frequently with people who claim to know SEO and best practices. Great post – you could even use it as an audit checklist.

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