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SearchCap: The Day In Search, July 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Facebook Advertising: An In-House Guide To Getting Started

    If your in-house programs for Google, Yahoo and Bing are running like well-oiled machines, it’s time to start poking around for new online marketing channels to test. An option many online marketers report increasing success with is Facebook ads. Facebook advertising doesn’t work quite like a search engine does, so read on for a primer […]

  • If Windows Phones Don’t Succeed Can Bing?

    Yesterday at the Bing Search Summit in San Francisco I finally got my hands (for about 30 seconds) on a Windows 7 phone. It had a very slick interface, although that was about all I got to see.
    The point of the Microsoft event was to highlight Bing’s gains and momentum as well as show off […]

  • 4 Tips To Make Content Network Advertising Work

    Have you ever tried something once, failed, and ditched it entirely because of that bad experience? Few of us would ever learn to ride a bike or do much of anything else following that model. Yet, that’s exactly the approach many B2B marketers have taken with content networks. But ruling them out could be a […]

  • Chitika: Mobile Users 45% More Likely To Search Locally

    Search-based online advertising network Chitika reported, based on a “sample of more than 24 million impressions” that included PC and mobile queries, “users on mobile devices are 45% more likely to enter a local query than users on non-mobile devices.” These data are drawn from the company’s network.
    Last week Chitika announced a new Local Ad […]

  • Google AdWords Updates Policies, Releases New Billing Tab & Broad Match Modifiers

    Google AdWords has made some changes to their AdWords policy recently. They also have expanded the reach of their new billing tab, as well as given more users access to the broad match modifier.
    AdWords Policies:
    If you look at the AdWords Policies release notes, you will notice serveral updates occurred this month. The […]

  • Brand Champions In Conversion Optimization

    As marketers, we’re all ultimately in the conversion optimization business. The success of your venture depends on how many people you get to sign-up, register or order. You weigh the value of each conversion against how much it cost you to win it, and that’s the driving engine of ROI for your organization. The higher […]

  • Twitter Adds Usernames To Search Results

    As TechCrunch discovered today, Twitter is now showing a sample of matching usernames/accounts for name-based queries on Twitter.com.
    A search for matt mcgee (without the @ symbol) now shows my account and the names of two others above the tweets that match the search query. There’s also a small link to view a more complete […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • 18 Examples of Awesome Viral Linkbait – Connecting great content with it’s target audience, promoting it on the correct channels, and causing an emotional response is not easy, but can yield excellent results when executed correctly. Let’s take a look at three kinds of viral linkbait content that audiences love: Videos, Infographics and Widgets.
  • How to Conduct a Link Opportunity Inventory (Plus 9 Common Link Opportunity Types) – Sometimes it makes sense to design link building campaigns around the most common link opportunities in a given market. This article provides a framework + worksheet for discovering your market's most abundant link opportunities.
  • The Evolution of Ranking Signals: Google Is Getting Past the Link – OK, well I decided to drop a post over on WS on what is likely going to be a bit of a controverial topic. But as an avid search historian, from a tech perspective, it does seem we're on the cusp of a new frontier of signals beyond the reliance on links. I am certainly open to ALL input on it though. It is an interesting topic worth discussing IMO.
  • Google AdWords Suicide – Inspired by the Google AdWords customer in India who threatened to kill himself if Google didn’t respond to his Google AdWords Helpthread, Ian Howie gives his top 5 AdWords grievances and offers some solutions.
  • Google vs. Bing Part II: Link Analysis – Anthony Verre posted part II of his series (on the Trail) looking into the differences between Google and Bing – this time it's link analysis. There is even a nice download at the end with all the data – some really good stuff here. Thanks Tony.

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