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SearchCap: The Day In Search, July 13, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Claims Victory In French Supreme Court Keyword Trademark Case

    Google wrote that they were victorious in a ruling today by the French Supreme Court over trademark infringement charges brought to them by three companies. But not everyone agrees that Google was indeed the winner here.
    Google wrote:
    Today, the French Supreme Court was unequivocal in their rulings and anyone who reads them will be left […]

  • 5 Things Google’s Latest Patent Tells Me About Links

    Anyone with an interest in linking, link building and algorithms who hasn’t yet read the latest Google patent might want to have a look. It’s located on the USPTO database at an impossibly long URL, so here’s a shortcut: http://bit.ly/9pbQfr.
    Note that this patent, while only granted a couple months ago, was filed June 17, 2004. […]

  • Bing & Yahoo Search Share Up, But Google Has Little To Fear

    Once again, Yahoo and Bing have gained share against Google, in the latest monthly search market share figures from comScore. However, questions remain on whether the growth from “slideshow” presentations should be counted as “real” searches. Meanwhile, on a volume basis, Google continued to grow, not drop, its market share.
    comScore’s latest figures — […]

  • Globalization For Small Business

    Is going global too expensive or too complicated for small businesses — or is the opportunity just the same for them as huge conglomerates? Indeed, is it possible that the opportunity is relatively-speaking even greater for mom and pop than for Mr. Big Corporation?

  • Bing Continues Growth, Ad Impressions & Clicks Way Up: Report

    Ad impressions and ad clicks are rising steadily on Bing, while remaining flat or declining on both Google and Yahoo. That’s according to the latest quarterly report (available tomorrow) from search marketing agency Efficient Frontier. The report, which covers Q2 of 2010, also offers positive news about the overall growth and recovery of search advertising […]

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    Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for paid search advertising (PPC), organic search engine optimization (SEO), display advertising and social media programs.
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  • Five Signs Your Paid Search Manager Is An Imposter

    You know the type, in any industry. Someone who talks a good game, but turns out not to be a professional? The ones who think a collection of tips from forums are equivalent to years of job experience?
    In my career, I’ve had the opportunity to look into many paid search marketing accounts. Lately, I’ve seen […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • 18 Examples of Awesome Viral Linkbait – Connecting great content with it’s target audience, promoting it on the correct channels, and causing an emotional response is not easy, but can yield excellent results when executed correctly. Let’s take a look at three kinds of viral linkbait content that audiences love: Videos, Infographics and Widgets.
  • How to Conduct a Link Opportunity Inventory (Plus 9 Common Link Opportunity Types) – Sometimes it makes sense to design link building campaigns around the most common link opportunities in a given market. This article provides a framework + worksheet for discovering your market's most abundant link opportunities.
  • The Evolution of Ranking Signals: Google Is Getting Past the Link – OK, well I decided to drop a post over on WS on what is likely going to be a bit of a controverial topic. But as an avid search historian, from a tech perspective, it does seem we're on the cusp of a new frontier of signals beyond the reliance on links. I am certainly open to ALL input on it though. It is an interesting topic worth discussing IMO.
  • Google AdWords Suicide – Inspired by the Google AdWords customer in India who threatened to kill himself if Google didn’t respond to his Google AdWords Helpthread, Ian Howie gives his top 5 AdWords grievances and offers some solutions.
  • Google vs. Bing Part II: Link Analysis – Anthony Verre posted part II of his series (on the Trail) looking into the differences between Google and Bing – this time it's link analysis. There is even a nice download at the end with all the data – some really good stuff here. Thanks Tony.

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