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SearchCap: The Day In Search, January 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A Search Marketer’s Guide To Google Display Advertising, Part 3
    Last month, we took a look at the wealth of Google Display Network (GDN) targeting options and explained how they work. This month, I’d like to give you a handful of tips on how to structure your GDN campaigns and ad groups to take advantage of those tactics so you get most out of your […]
  • Five Steps To Successfully Navigate Negative Online Reviews
    Last month, D.C. contractor Dietz Development made news when it filed a $750,000 Internet defamation lawsuit against its former customer, Jane Perez, for negative reviews she posted on Yelp and Angie’s List regarding renovation work at her home. The company claimed the reviews, which alleged that Dietz did not complete its work and stole jewelry […]
  • My 3 Mobile SEO Resolutions For 2013
    It seems everyone has resolutions for the New Year, and mobile SEOs should be no exception. Last year, I focused my first column of the year on predicting trends for the New Year, rather than making resolutions on mobile search. And while those minor predictions have stood up pretty well, this year I want to […]
  • Why You Need To Complement Your In-House Team With External Expertise
    I am a big fan of large enterprise organizations having an in-house SEO team. However, there are strong arguments for supplementing the efforts of your in-house team with help from external SEO expertise. Below are a two major reasons why. The Complexity Of Topics It has been stated many times by the search engines — there […]
  • Stats On Mobile Content & Impact On Google Rankings
    Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google. The study came out with three findings: (1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in […]
  • Library Of Congress Struggling To Make A Searchable Twitter Archive
    The Library of Congress is still working on plans to create a searchable archive of nearly every public tweet ever sent, but the challenges inherent in that task are making it a slow process. Understandably so, considering the substantial growth in tweets in recent years; the LoC is essentially trying to tame a very rapidly […]
  • The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
    On Friday, Windows Phone users supposedly found themselves unable to access Google Maps. But Google said it made no sudden change on its end to cause this. What happened? It seems likely many people simple noticed for the first time long-standing redirection that Google had in place for those not using Android or iOS devices. Windows Phone […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local Search & Maps

Link Building

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search


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