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SearchCap: The Day In Search, December 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Take Twitter Campaigns To The Next Level With SEO Data

    You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO. Integrating your online marketing […]

  • SEOmoz Gets Into Local Search With GetListed.org Acquisition

    SEO software provider SEOmoz has announced its acquisition of GetListed.org, a software company offering a popular tool for small business owners looking to improve their local search engine visibility. The purchase price is reported to be about $3 million in cash and stock. As part of the purchase, GetListed CEO David Mihm will be joining […]

  • The Competitive Linking Analysis Trap

    Several years ago, the search engines began to slowly turn off the fire-hose of linking data they freely gave anyone familiar with the link: operator. That operator became just about useless as a method for detecting competitor links, potential link targets or competitive intelligence, etc. I have a vivid memory of speaking at one of […]

  • What’s The Real Value Of Local TLDs For SEO?

    With the extensive localisation controls provided in Google’s webmaster tools these days, is there still a case for multinational strategies using local TLDs for SEO benefit?

  • Fraudulent DMCA Requests Spike After The Google “Pirate Update” Algorithm

    Remember in August Google launched a new algorithm we coined the Pirate Update? It basically looked at the number of valid DMCA takedown requests processed and used that data to downgrade the rankings of sites that were found to be abusive in this area. Since then, it appears some people have been abusing the algorithm. […]

  • Infographic: SEO Hot Cities – New York, San Francisco & LA

    So you want to be an SEO? Try moving to New York, San Francisco or Los Angeles, which have the most job postings. Being an SEO might lead to bigger things, too, as the skill is listed as part of jobs such as “marketing manager” and “director of marketing.” These stats come from an infographic […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM


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