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SearchCap: The Day In Search, December 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Engine Land’s Most Read Stories Of 2012: Google Places Goes Google+, Panda, Penguin & More

    What were our most popular stories on Search Engine Land over the past year? Below, the news stories that were published in 2012 that were read the most: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search (May) Google’s Jaw-Dropping Sponsored Post Campaign For Chrome (January) Google’s Results Get More Personal With “Search […]

  • Required Reading For Enterprise SEO’s: The Top 25 Posts Of The Year

    The Enterprise SEO column made its debut on Search Engine Land midway through 2011, as large companies and big brands were faced with new challenges and massive opportunities in the search world. In 2012, we saw mega-sized content sites lose visibility in search results due to Panda, while the Penguin updates squashed those who gambled […]

  • 13 Semantic Markup Tips For 2013: A Local SEO Checklist

    One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater attention and clickthroughs. So, read on and use this checklist to see if you’re exploiting all elements […]

  • eBay Offers A Mobile Search Shortcut For Online Stores

    Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, by tapping into the eBay and Amazon marketplaces. Let’s take a closer look at eBay, and some strategies for using it to extend […]

  • Case Study: Quadrupling A Small Account’s Conversions In Just 90 Days

    CPA Bidding in Google AdWords allows you to set a CPA bid, and then Google will do all the bidding for you. When it works, its fantastic, as you don’t have to spend all day trying to set bids inside the account. Instead, you can focus you time on more permanent improvements, such as testing […]

  • 50 Million Pages Removed From Google This Year Due To DMCA Piracy Reports

    We know that the number of DMCA requests have risen since Google introduced its Pirate Update, a penalty against sites that have an unusual number of legitimate DMCA requests filed against them. But what’s the count? TorrentFreak.com did the math and counted that Google took down over 50 million search results or URLs in 2012 alone. To be exact, Google removed 51,395,353 […]

  • Google’s Doodle Of Doodles For New Years Eve 2012

    If you visit Google today, New Years Eve, you will see a very busy Google logo. The logo makes up many of the best Google Doodles created in 2012. In a sense, it is a Google Doodle of Google Doodles. The Google Logo links to the specific Google Doodles directly in the Google Doodle Directory. […]

  • “Not Deliberate” Says Google, On Google Finance Showing Apple Stock Chart For “Sell”

    Do a search on Google Finance for the word “sell,” and Google returns the stock chart for Apple. Why? Some thought Google had rigged this as an “Easter Egg” or joke. However, Google says this isn’t so. In the first edition of this story, I could see no good reason why this was happening, something […]

  • Search & Analytics Year In Review

    As we head into the holidays, we’re looking back at our own metrics for top posts of the year, and we wanted to share a recap of the most read stories in several categories on Search Engine Land. In the Search & Analytics column, our experts cover everything from the basic installation of tracking codes […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Paid Search

SEM Industry

SEO & SEM


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