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SearchCap: The Day In Search, December 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Mobile Search Beyond Google: In App Search Tools

    A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there’s more to mobile search than just Google and Bing. The app stores for iOS, Android and Windows offer countless of downloadable apps that offer built-in […]

  • 90% Of Google Webmaster Messages Are Regarding Black Hat Issues

    In a recent video by Google’s head of search spam, Matt Cutts said that 90% of the messages sent out via Google Webmaster Tools are related to black hat issues. Whereas only 3% of those messages were specifically about unnatural links. This video response comes in response to many webmasters thinking that of the 700,000 […]

  • Making The Case For Adding Deep Content To Large E-Commerce Sites

    Large e-commerce sites present some interesting challenges, and finding ways to build up unique content on the site is one of the toughest. I recently was able to witness a case study situation, and will today share the findings from that. Like any other company, the management team in a large enterprise prefers that everyone […]

  • 7 Tips To Avoid High Bounce Rates On Landing Pages

    Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with […]

  • Should You Count Ratings Out In Google Local Rankings?

    For years now, there has been some discrepancy between statements from Google Local engineers and general optimization advice from some local search marketers where reviews and ratings are concerned. So, what’s the skinny? Rating values may simply not affect your rankings. Read on to see why. Ratings Vs. Reviews First, a quick note on terminology, […]

  • Last Call: Attend Search Engine Land’s Social Media Conference this Wednesday in Las Vegas

    Time is running out! Search Engine Land’s SMX Social Media Marketing is this Wednesday and Thursday in Las Vegas. Register now! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid campaigns, boost SERPs and drive sales/conversions. Conference chairs Danny […]

  • When Google News Fails, Here’s How To Fix It

    In today’s world of instant gratification, with Twitter often “scooping” traditional news sources, we still turn to professional journalists for accurate, timely news, and confirmation of the events that transpired. While “breaking” news offers instant awareness, we still want to read news accounts reported by trained pros, who have dug deeply for facts and have […]

  • Yahoo 2012: The Top TV, Movie, Songs & Singer Searches

    Screen related searches are the backbone of Yahoo’s year in review lists, as actors, actresses, talk show personalities and reality TV celebrities seem to command a bigger presence year after year. In the most popular TV searches on Yahoo in the US, perennial favorite American Idol dominated top slots in several categories of Yahoo’s top search trends for […]

  • Yahoo 2012: Top Health, Food & Diet Related Searches

    Correlation does not equal causation? Only on the Internet can you find crazy recipe and food searches filled with the most fattening, sugary and downright disgusting sounding combinations, followed by searches for ‘diabetes symptoms’ and quick fix weight loss diets. I’ve highlighted some of the possible SERP suspects below. Here’s a suggested search for all Yahoo […]

  • Yahoo 2012: Top Sports Related Searches

    The London Olympics were the #7 most popular search on Yahoo overall in 2012, Even Mckayla Maroney has to be impressed with that. Searchers were flipping and flying as high as Gabby Douglas for any official games coverage on Yahoo in 2012. Top Searches for 2012 Olympians On Yahoo! maria sharapova lolo jones serena williams […]

  • Yahoo 2012: Top Celebrity Related Searches

    For 2012, Kim Kardashian might have been the overall top searched for celebrity, but there were many people to watch and track through various forms of media and paparazzi. Top Searched Celebrity Couples Who Broke Up In 2012 Justin Bieber and Selena Gomez Kristen Stewart and Robert Pattinson Katie Holmes and Tom Cruise Jennifer Lopez […]

  • 2012 Yahoo Year In Review: Over 500 Top Searches In 50+ Categories

    Last year, Yahoo celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo one-upped themselves by providing us with the top 10 most popular searches […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

SEM Industry


Video, Music & Image Search

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