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SearchCap: The Day In Search, December 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Improves Copyright Protection

    Anyone who has found that their content has been stolen (or scraped) online faces the decision of either letting it go (and using best practices that help Google rank things correctly) or dealing with the cumbersome task of filling out a DMCA infringement notice. Those who are falsely accused of copyright violations have to deal […]

  • November 2010: Search Engine Land’s Most Popular Stories

    Below are Search Engine Land’s 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps – A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp […]

  • 9 Step SEO Checkup Using Google Webmaster Tools

    If you’re an SEO beginner, Google Webmaster Tools (also known as GWT, if my fingers get lazy) is a great place to start a site tuneup. If you’re buried in SEO minutiae and need to pull together some intelligent, actionable to-do items for your site, you could do a lot worse than signing in at […]

  • eBay Buys Local Products Search Engine Milo For $75 Million

    Shopping.com parent eBay has reportedly acquired local product inventory site Milo.com for $75 million in cash. Milo was aspiring to become the “Google of local product data.” The acquisition is a bit of a surprise to me but problably came out of discussions about a strategic investment. I believe Milo and Shopping.com were in discussions […]

  • Google’s Everything Icon A Chanukah Driedel

    Sam Michelson noticed that when you search for [chanukah] in Google, the everything icon on the left changes to a driedel. The dreidel is a popular toy used by kids during Chanukah. Here is a picture: As you can see, Google is also placing a stripe down the right hand side of page, near the […]

  • Google Wins US Govt Contract For Cloud-Based Email, Apps

    The US General Services Administration announced that it was moving to Google Apps and The Cloud for email, etc. It becomes the first federal agency to do so. The GSA said it will save more than $15 million over five years. The contract is worth just under $7 million and being implemented by Google partner […]

  • Busted: Google Auto-Pilot Car Breaks Traffic Law

    When I read the headline on Jalopnik I immediately thought of the recent runaway train movie “Unstoppable.” Did one of the systems fail; did the vehicle run a red light; did it hit another car? Nope. None of the above. What actually happened, apparently, is the “driver” got a ticket for talking on a cell […]

  • A Display Ad FAQ For Paid Search Marketers

    Last week, in An SEO FAQ For Paid Search Marketers, we went a bit out of bounds for this column, which is a one-year course for learning PPC. However, I made the case that as a search marketer, you’re still an online marketer and it helps to know a bit more about the other sub-disciplines […]

  • Google-Yahoo Deal Is Cleared In Japan

    Japan’s Fair Trade Commission has given its approval to a partnership that allows Yahoo Japan to use Google search results. According to Reuters, Japan’s FTC has promised to monitor the alliance for possible violations of the country’s anti-monopoly laws. Yahoo Japan, which is controlled by Softbank with Yahoo Inc. as a minor owner, announced in […]

  • Google Maps Image Sparks International Debate In Iran

    Some in Iran are calling for the removal of a Star of David that’s still sitting atop the Iran Air headquarters in Tehran, some 30+ years after Iran broke off relations with Israel. The image above shows the Star on the building’s roof in Google Maps; the same image is apparently visible in Google Earth, […]

  • Google Ordered To Fork Over A Dollar For Street View Trespassing (Yes, $1)

    A court case that began in 2008 when a Google Street View vehicle took photos on a private road in Pennsylvania is over. The judgment? Google owes the plaintiffs a dollar. Aaron and Christine Boring originally sued Google with a variety of claims, including invasion of privacy, trespassing, punitive damages, and more after a Street […]

  • NORAD Santa Claus Tracker 2010 Now Open!

    It’s the most wonderful time of the year again — the time to track Santa Claus! The NORAD Tracks Santa site has gone live for the upcoming holiday season. You can’t really track him yet, but there are fun and games. More below, as well as what to expect on Christmas Eve. NORAD — the […]

  • Do Not Track: FTC Proposes Sweeping New Framework For Consumer Privacy Protection

    Much of the attention and online discussion around the US Federal Trade Commission’s (FTC’s) just-released privacy report focuses on the concept of a “Do Not Track” mechanism, similar to the “Do Not Call” list now in place. The recommendation is that any such capability operate at the browser level and communicate to publishers and their […]

  • Barry Diller No Longer CEO Of IAC, Ask.com

    Reuters reports Barry Diller, the CEO of IAC/InterActiveCorp, which bought Ask years back, is no longer the CEO of the company. Barry Diller recently gave up on Ask.com with competing with Google, turning Ask.com back into a Q&A site. Now Diller is the chairman and senior executive of IAC, and the current CEO of IAC […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

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SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

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