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SearchCap: The Day In Search, December 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista

    News is traveling fast about a leaked slide from a Yahoo “all hands” meeting earlier this week that listed several products — including Delicous and AltaVista — to be “sunsetted.” Yahoo confirms that Yahoo Buzz will be closed, as will the Traffic APIs. Delicious seems likely to go, too. Here’s the statement we received from […]

  • Google Launches Improved Maps For Android

    Earlier this month we wrote about a new and improved version of Google Maps for Android. Today Google formally released Google Maps 5 for download. The new maps are dynamically rendered, which allow for a range of new capabilities including the ability to work without a persistent data connection. Here are the new features (per […]

  • Bing Travel Adds Attraction Answers, Gives Destination One-Boxes

    Following yesterday’s massive rollout of several Bing search enhancements, one of their new content features, Attraction Answers, is fully functional today. Intended to complement over 3,000 new destination guides for cities around the world, Attraction Answers also offers more details on over 60,000 tourist attractions worldwide, with approximately 20,000 attractions across the US. The attractions […]

  • Google & MySpace Renew Search & Advertising Deal

    Google and MySpace just have announced they have renewed their search and advertising deal. The multi-year agreement will expand on their current relationship and give MySpace access tot Google’s web search and search ads, as well as access to Google’s Display Network and DoubleClick Ad Exchange. Google will continue to power the search results on […]

  • Chinese Search Giant Baidu Warns on Slowing Growth

    It appears that Baidu is following in Google’s footsteps in more ways than one: its search growth is slowing. As companies become larger high percentage growth rates becomes harder to achieve and sustain. According to a report appearing in Reuters a Baidu senior executive told an investment conference that growth will “moderate” during 2011. Investors […]

  • The Most Popular Organic SEO Columns Of 2010

    We’re fortunate enough to have some of the most brilliant minds and SEO practitioners writing for us here at Search Engine Land, and as I’ve run through the data on our most read stories, I’ve been consistently reminded just how amazing our talent pool is in this industry. The quality of our contributors’ advice, their […]

  • Bing Releases Version 2.0 Of iPhone App

    Bing has released a new version of their iPhone app. This is a version 2.0 update and includes a huge array of new features. You can download the app by clicking here. Those features include: Quickly find the perfect restaurant based on your price range, cuisine, atmosphere, or location. Easily find great movies by name, […]

  • How To Get More Granular With Hyperlocal And Vertical Site Listings

    Most small businesses understand that they should be listed on major national search engines such as Google and Bing, but how do they know which local and vertical sites are important for improving their overall SEO performance? For example, if you’re a plumber in Boston looking for local sites to post your business listing on, […]

  • PPC Academy: Wrap-Up & Guidebook

    Well, here we are. A year in the books! Thank you for reading this one-year paid search course—I hope you got a lot out of it. I know that it was a great exercise for me to spend time really organizing my thoughts into a structured format. So much of search engine marketing is self-learning […]

  • Mobile’s New Frontier: Optimized Video

    The mobile market continues to grow as we head into 2011. Specifically, the smartphone market has seen an enormously robust 96% growth rate from Q3 2009 to Q3 2010. According to the October 2010 market data from Nielsen, Apple’s iOS (27.9%) and Google’s Android (27.9%) platforms command the largest share of high-end, media-capable smartphones. While […]

  • Bing & Yahoo See Small Gains In Market Share, Hitwise Says

    Both Bing and Yahoo saw minor gains in search market share during November according to the new report from Experian Hitwise. Google saw a very slight drop in search share, but is still above 70% in the US. Bing’s share rose two percent and Yahoo’s three percent, giving the Bing-Yahoo combo a 25% share of […]

  • Search Is No. 2 Online Activity Across All Age Groups: Pew Study

    Using search engines is the second most common online activity among all age groups, according to the new Generations 2010 report from the Pew Internet & American Life Project. E-mail is the most popular online activity among each age group. According to the Pew study, 87% of all US adults who use the Internet also […]

  • Bing Hits All-Time Market Share High In November, comScore Says

    After several months of slow growth, Bing reached an all-time high market share of 11.8% in November 2010. That’s according to the latest report from comScore. For the month, Bing gained three-tenths of a percent from October, while both Google and Yahoo saw negligible declines. Before November, Bing’s previous high was 11.7% market share back […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Confirmed: Yahoo To Close Buzz, Traffic APIs & Maybe Delicious – It's official:Yahoo confirms that Yahoo Buzz, MyBlogLog, Altavista, AllTheWeb … will go, as will the Traffic APIs. Delicious seems likely to go, too.
  • I think Twitter is useless – I am working on round two of my dotcom (popletters.com for those who are interested) and the viral marketing part of it is driving me insane- especially twitter. Honestly, I think Twitter is a big fat waste of time. I have read a few dozen sites, bought books, etc and all I get are spambots. Also, when I post, people think I am a bot. Sigh… Anyone have any sort of untraditional twitter secrets they want to share? My dotcom is certainly not a PC site. Thanks!
  • Mark Zuckerberg – Person of the Year 2010 – TIME – Great 10 page spread about Facebook and Mark Zuckerberg. TIME's Person of the Year!
  • FTC – 1; Cookie Monster – 0: Impact of “Do Not Track” Legislation – I thought this was an interesting look at what "Do Not Track" might do in terms of online advertising, especially from the perspective of someone with experience in the wake of "Do Not Call."
  • Five big mistakes expert marketers make every day – Right now web businesses all across the globe are shovelling money into marketing programs that are massively underperforming, and chances are you’re one of them.This is because many marketers don’t focus on the one thing that will have the biggest impact on their business – the website’s conversion rate.
  • Hotpot vs Yelp vs Facebook – David Mihm writes, "I’ve had a few ideas bouncing around in my brain about Hotpot recently–why Google released it, and why they’re promoting it so hard, to the point of breaking their own rules on Review Solicitation."
  • State of the Yellow Pages Industry – This is an up to date report on the state of the yellow pages industry. The inference is that their struggles are due to lack of usage, particularly among the younger demographic, and low sales volume due to search localization. It represents HUGE opportunity for the SEO industry as billions of dollars that were previously spent on the yellow pages for local marketing are being freed up.
  • Finding Answers Online: Social Networks Vs. Search Engines – Now more than ever, people are flocking to the Internet to find information. Newspaper circulation has gone down at a rapid rate, while the era of smartphones, tablets, and the Internet continues to grow.
    In February 2010, Search Engine Land reported that there are 34,000 Google searches per second. That is a lot of people looking for information. Search engine queries and information read on blogs, social networks, and other websites make up the majority of answers to questions online.
  • Exact Match Domains: How Google Might Solve The Problem – There’s recently been a lot of pubstubhubbub about Google’s overuse of exact match domains in the SERPs. They rank too highly, they say. They’re spam riddled pumpernickel, they say. They’re SPAM (sites placed above mine) period, they say. And mostly, they’re right. There’s more to the debate, of course, says Ross Hudgens, and provides his analysis and conclusions.
  • An Open Letter to Carol Bartz, CEO Yahoo Inc. – Great read that sums up the current state of Yahoo pretty well. Written from the point-of-view of one of Flickr's most well-known and loyal users.
  • Google's Acquisition of Zetawire brings Electronic Wallets Nearer #NFC – Bill Slawski:Will Google be bringing us electronic wallets in the future?One of the technologies that Zetawire has an expertise in is Near Field Communication, or NFC. Near field communications is beingbuilt into the “Recommended on Google” window stickers available to businesses listed in Google Places. If you place your NFC enabled phone within a few inches, information will be streamed to your phone.Combine the ability of an electronic wallet that allows for financial transactions and informational transactions with Google’s increasing focus onlocation-based services, and it seems that smart phones are increasingly the focus of a lot of attention from Google.It’s likely that NFC chips will be a standard offering in smart phones in the near future. As a business owner and a website owner, will you be ready?

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