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SearchCap: The Day In Search, December 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Improves Image Search With Tabs & Page Preview

    As Greg covered earlier, Bing announced a ton of new features today. One of those features is an improved image search. The first major change is the added tabs for image searches that can have several meanings. Some example searches that would trigger the tabs include [Casablanca], [Apple], [Jaguar] and others. Now Bing has added […]

  • Bing Expands Use Of Facebook ‘Likes’ In Search Results

    One of the many Bing announcements today focused on an even deeper integration of Facebook data into Bing’s search results and rankings. For a couple months now, Bing has integrated “liked” content from Facebook into its search results in a distinct content area like this: But soon, Bing says it will show (to U.S. users […]

  • Tips To Improve Your B2B Link Building Efforts

    For the 12 years that I’ve been involved with SEO, one thing has remained constant…Content is King! And I’m not just talking about content for your own site but all across the World Wide Web. Savvy B2B marketers know that building inbound links is critical to the SEO success of good content. Here are some […]

  • Bing Releases Huge Set of Upgrades: Maps, Local, Mobile, Travel, Image Search

    At the Bing Search event in San Francisco today, Microsoft unveiled a dizzying array of nearly across-the-board updates and improvements for Bing online and mobile apps. Some are minor and some are more significant. Most of these upgrades and feature enhancements will be available starting today or later this month. There are in fact so […]

  • Live Blogging the Bing Search Summit

    I’m in San Francisco waiting for the start of the Bing Search Summit. There are a huge number of things rolling out this morning. It will be interesting to see what they emphasize and demonstrate here at the event. I’m not the master of live blogging that Danny is but I’ll do my best to […]

  • 6 Strategies For Introducing New Hires To Your SEO Program

    The most important function of the primary SEO is ensuring departments across the organization are pulling together strategically. SEO can never be a siloed department – it has multiple inputs/outputs and needs to transcend organizational boundaries. Effectively coordinating multiple departments into a cohesive SEO plan is a managerial nightmare. SEO’s have to deal with differing […]

  • Anna Patterson, Cuil Founder, Returns To Google

    TechCrunch reports Anna Patterson has updated her LinkedIn profile to say she is now back at Google. Anna left Google to launch a ‘Googler killer’ named Cuil. Cuil, a new search engine, had a ton of hype around it and had a lot of smart people working there, including Anna. A few months ago Cuil […]

  • Mark Zuckerberg Named TIME Magazine Person Of The Year

    TIME Magazine has named Mark Zuckerberg Person of the Year. Zuckerberg is the founder of Facebook, arguably one of Google’s biggest threats in 2011. Facebook has made a search deal with Microsoft Bing this year, which we expect to be expanded in the future. There has been a lot of controversy between Google and Facebook. […]

  • Ask: Mobile Users Want “Fresh” Information in Real Time

    An Ask.com survey, conducted by Harris Interactive (n=1,538 US mobile phone users), finds that user expectations on mobile devices (especially in a local context) are different vs. the PC. The study is intended in part of promote Ask’s Q&A mobile app. But the data also reflect and confirm interesting differences between mobile and PC user […]

  • Microsoft Joins Group Opposing Google-ITA Acquisition

    Microsoft has long and openly been involved in opposing some of Google’s high-profile deals and acquisitions. It helped scuttle the proposed Google-Yahoo search deal that paved the way for its own deal with Yahoo. It unsuccessfully opposed the DoubleClick and AdMob acquisitions. It also owns Ciao, one of the complainants that helped launch the recent […]

  • Does This Article Suck? Measuring Content Effectiveness

    It is 2:00 a.m. The deadline for the column passed hours ago. And yet, I have spent the last two hours watching 30 Rock reruns and playing Angry Birds. Sometimes you just dry up. FTC disclosure: A deadline was provided to this author free of charge and may influence the content of the piece. I’m […]

  • Leveraging Search To Amplify Offline Marketing Success

    We know that measurement is essential for marketers to get the most out of their campaigns today, Fortunately, attribution technology allows us to measure ROI across online channels in great detail. But what about offline efforts? Can marketers measure the success of an offline program with a similar level of granularity? Absolutely. And search can […]

  • Twitter Formalizes Business Products, Starts Taking Advertiser Requests

    Twitter has just launched an expanded version of its online guide for business users, which opens up its previously limited/closed advertising products and lets anyone put in a request to buy ads on the service. At the same time, it also represents a significant step for the company in terms of offering a formal and […]

  • Yahoo Laying Off About 600 Employees

    This week’s rumors are true: Yahoo began laying off several hundred employees today. Reuters is reporting that most of the cuts affect about 600 employees, or 4% of Yahoo’s workforce. The layoffs, as expected, will come from Yahoo’s product division. This week’s rumor mill had suggested the layoffs would hit about 650 people, or 5% […]

  • Google Tweaks Realtime Search Display

    There’s no specific blog for Google’s Realtime search, so the folks in that department used their Twitter account to spread the news that Realtime has tweaked how its search results look. The new stuff seems to be what you see in the right column. The trend graph and date options previously showed right below the […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • DOTW: Your 2011 Online Marketing Wishes, Predictions, Plans & More – 2011 is right around the corner! Where will you be focusing new efforts? What would you like our industry to do next year? What do you want Google, Bing, and Yahoo to do? Will Bing make gains on Google's dominant market share? In this week's "Discussion of the Week," the floor is open for you to share your plans, predictions, and wishes for the new year.
  • The Post that Made Me – Nichola Stott asked a number of well-known, prolific bloggers to share their experiences of blogging and writing – and to point out any seminal piece of work that signified a changing point for them.
  • Why Google Needs The Manipulative Web – Ross Hudgens on Google's ideal world of compelling content that magically ranks by its greatness vs. a reality where manipulative tactics rule the SERPs: "In these two environments, one where sites are chosen mostly by variance and other sporadic factors, against the other – one where SEOs are forced into manipulative link practices – it is my thesis that the manipulative environment supplies better search results.".
  • How a Search Engine Might Handle Nicknames and Given Names – Mr "Patent", Bill Slawski, introduces a Yahoo patent that you as an SEO should know about. It might also apply to handles and user names. He delivers a best practice, too:"The process described in this patent may help when you’re writing content for a page on a website that involves an individual, and that person often goes by a nickname. Rather than just relying upon a system like this, it’s probably not a bad idea to refer to the person by both their given name and the nickname, especially if there’s the possibility that someone searching for the page might use either variation."
  • How to Implement a Winning Social-Media Function in Your Organization – A really terrific article on Marketing Profs that outlines how to get all your ducks in a row for social media, from assessment to planning to execution and analysis. Specific questions that need to be answered at each step along the way.
  • Procter & Gamble moves from soap operas to social media – Procter & Gamble(PG), whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube,Twitter andFacebook.

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