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SearchCap: The Day In Search, December 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Seven Mobile SEO Myths Exposed

    Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services. I responded in the comments to the author’s points, and have addressed this point in multiple articles over the years, so […]

  • How To Turn Challenger Brands Into Market Leaders Using Efficiencies In Large Scale SEM

    As digital marketing professionals, we work with a wide range of clients. Some are Fortune 500’s and some are mid-tier businesses trying to compete in tough markets. The latter of these can be considered ‘challenger brands’ for two reasons – contending with the industrial strength heavy hitters can be daunting for them and positioning these […]

  • 7 Things On My Google AdWords Wishlist For Santa

    Dear Santa, I hope you and Mrs. Claus are doing well. I have been an especially good advertiser this year, and so I hope you don’t mind that my asking for a few special gifts this year that will be greatly appreciated by all of us Google AdWords advertisers. Yrs Trly, Matt (P.S. I hope […]

  • Five Steps To Capturing Mobile Customers In 2012

    One of the top local marketing headlines this holiday season is that mobile is playing a much greater role in the average shopping experience. With a fast-growing and appealing consumer base now utilizing mobile devices throughout the purchasing process from pre- to post-sale, local businesses are taking note and investing in mobile marketing at an […]

  • The Robert Noyce Google Microchip Logo

    Today is the 84th birthday of Robert Noyce, “the Mayor of Silicon Valley.” To celebrate his birthday, about 21 years after his passing, Google has a logo for one of the inventors of the microchip, also known as integrated circuit — Robert Noyce. Robert Noyce founded Fairchild Semiconductor in 1957 and Intel in 1968, two […]

  • Google +1 Button Hides In Search Results

    Google Operating System blog reports Google has changed the behavior of the Google +1 button as seen in the Google search results. Instead of the +1 button being displayed by default, it is now hidden until you place your mouse cursor over the search result. Then the +1 button will show up and let you […]

  • Search Engine Land Turns Five & Gains A Sibling Site: Marketing Land

    Five years ago, Search Engine Land was officially born. On the occasion of our fifth birthday, we’re proud of how much the site has accomplished and excited to officially welcome our new sibling-site Marketing Land. Some Statistics Since we opened, Search Engine Land has grown to doing between 1.5 million and 2 million pageviews per month. From our Google […]

  • Academic, But Valuable: A Free Alert Service

    JournalTOCS, sponsored by Heriot Watt University in Edinburgh Scotland, is a free service that has been online for many years and provides alerts for more than 17,000 journals published by more than 900 publishers and organizations. Almost 3,000 of these publications are open access so the full text is quickly and directly accessible on the […]

  • Paid Search Drives $6 In Local Sales For Every $1 In Online Sales — Study

    Annual US retail spending is roughly $4 trillion according to the US Commerce Department. And while e-commerce is growing very rapidly, it remains less than 5 percent of total retail sales. Historically, most search marketers have focused almost exclusively on e-commerce sales. But a new study finds that the real impact of paid search is […]

  • Foursquare Hires Sr. Google Engineer For Search-Related Efforts

    Foursquare has hired Andrew Hogue to beef up the company’s search and search-related initiatives and capabilities. Hogue was a senior engineer with Google from 2004 through November of this year. The company recently announced it had passed 15 million users globally, 50 percent of which are outside the US. We spoke to Hogue about a […]

  • Report: IAC Is Google’s Biggest Ad Spender, According to Kantar

    Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]

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