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SearchCap: The Day In Search, August 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google AdSense Updates Ad Layouts

    The Google AdSense blog announced they have updated the layout of some AdSense units. The main changes were to make the ads “more space-efficient and visually pleasing,” said Google.

    Leaderboard (728×90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
    Medium and […]

  • Live Blogging The Google-Verizon Net Neutrality Press Conference

    Google and Verizon have announced that they’ll be hosting a conference call today at 10:30 AM Pacific Time. Topic? Not said, but probably related to the rumor last week that the two companies have cut a deal to ensure Google’s content has preferential treatment in Verizon’s network, something that made many wonder if Google’s abandoned […]

  • Video Sitemaps Errors Now In Google Webmaster Tools Labs

    Google has added a new report to the Google Webmaster Tools Labs section. The new report is named “Video Sitemaps” and it should include errors specific to Video Sitemaps files.
    Google’s Matt Cutts has said at SMX Advanced not once and but twice that video sitemaps is one, of many, areas Google’s […]

  • Yahoo News Testing Related Search Results On News Stories

    Yahoo has shared a sneak preview of a new content module that some users will see below individual stories on Yahoo News. The module shows related Yahoo content — news articles, photos, and videos — and also includes a handful of related search query links.

    The module is currently only being shown to a “fraction” of […]

  • 10 Great Local Search Tools That Don’t Exist Yet

    Here’s a look at some fundamental local search features/tools that seem obvious, and that should be fully functional—but don’t exist, or don’t work. At least I think they don’t exist yet. Feel free to prove me wrong in comments, tweets, Molotov cocktails, etc.
    Change the name of your Facebook business page. Perhaps your business’ […]

  • Mobile Paid Search Advertising Strategies

    In my last article on mobile PPC called Getting Started with Mobile Paid Search Advertising, I covered some basic tips related to mobile paid search marketing. In this article, I’ll build on these and cover some strategies related to mobile PPC advertising. With mobile PPC advertising, opportunities are slightly more limited so it’s even more […]

  • Demand Media’s IPO: The Google & SEO Aspects

    Demand Media has filed for an IPO. The company, known as a content farm to some, produces much of its content on sites like eHow and others in direct response to what it determines people are searching for on the web. Its filing shed new light on how much it depends on SEO and Google, […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Using Excel for SEO – the Grand Collection of Tips – Another brilliant how-to article by Ann Smarty. This time she breaks out the Excel power tips – if you're weak-kneed or don't like the idea of being called a power-user, you may want to skip this article. Otherwise, WOW…
  • 3 Tips For Leveraging Your Google Analytics Data – Google Analytics can give you a huge amount of information about your existing and potential customers. By analysing your site stats, you can make informed decisions about the site itself, as well as your business as a whole.Like most site analytics packages, Google Analytics collects a huge amount of data, but there is no need to try to tackle it all at once. The three techniques we have gone through here will get you well started towards using Analytics in an intelligent way that relates to your company’s goals, targets and KPIs, without getting bogged down in a mire of data.
  • How an Online Magazine Grows into a Million Dollar Business – This case study shows how a blog that was launched 9 months ago is being built into a million dollar business.

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