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SearchCap: The Day In Search, August 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Back to School Time: A Refresher Course on Writing Great Ads

    In this month’s column, we’ll take a quick refresher course on what goes into writing great ads and then we’ll evaluate a few recent ads to see if they make the grade. Well-written ads define your brand, differentiate your products from competitors, give searchers important information about your features and benefits and create long-lasting competitive advantages for your campaigns.

  • Getting Started With Social Media Valuation

    Even with all the buzz about social media, many people have questions about how to value social media marketing efforts. It’s not uncommon to hear (very legitimate) questions such as:
    “How much is it worth for a user to become a fan of ours on Facebook, or to follow us on Twitter?”
    “How much revenue is social […]

  • Hot On Sphinn: Facebook Places, SEO’s Reputation, Link Building & More

    Where does Facebook Places fit into the local ecosystem? If local search was the game of Risk, David Mihm says Facebook Places is instantly one of the major countries.
    Does the SEO industry need a (stronger) advocacy group to improve its reputation? Matthew Diehl says such a group could help consumers make better choices when […]

  • Share the Experience: Send Your Team to SMX East…and Save Up to 25%

    Shared knowledge, experiences, vocabulary…they’re all part of building an effective internet and search engine marketing team. And Search Marketing Expo – SMX East provides an exceptional opportunity for teams to learn and network.
    Choose from more than 60 sessions on the SMX East agenda covering topics including SEO, PPC, social media marketing, local/mobile, analytics and […]

  • Test: Google Updating Search Results As You Type

    Rob Ousbey documented on video how Google is testing a feature where the search results on the page are updating as you type your search query. This is a form of search query refinement and Google Suggest that dynamically modifies the search results on the page as you type.
    Here is his video:

    The internet […]

  • Find More Sizes Of That Image On Google Images

    If you search for an image on Google Image Search and then mouse over the result, Google will let you find “more sizes” of that image. For example, I searched for [cow] and hovered my mouse over the first result. As you can see, there is a link to “more sizes” for that […]

  • Behold “The King Of Bing Maps”

    This summer Microsoft held a competition to promote and popularize its Bing Maps developer SDK and Map Apps. I was privileged to be one of the three judges who reviewed the finalists and voted on them across a range of criteria. The other two judges were Josh Lowensohn from CNET and Joe […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income! – This is an incredible post on monitoring web metrics and how to segment your data to understand where to create initiatives that will increase your bottom line.
  • Website Auditor Review – Ann Smarty walks through this "advanced on-site diagnostics assistant" that helps you understandsite architecture, indexation, link value distribution and popularity of your domain on some social media sites.
  • Local Search War Gets Hot: Facebook Joins Game – David Mihm analyzes Facebook Places from a local search perspective and places it in the "world ecosystem" of its competitors, offering excellent in-depth analysis of each.

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