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SearchCap: The Day In Search, August 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Hot On Sphinn: PPC Bid Management, Link Building Via Twitter, Clueless SEOs, & More

    Every day, your peers in the search industry are reading and voting on articles that are shared on our sister site, Sphinn. The most popular content goes “hot” — i.e., it reaches the Sphinn home page — when it acquires enough community votes or when a Sphinn editor promotes it as an “Editor’s Choice.”
    This is […]

  • Realizing Greater ROI From Onsite Behavioral Targeting

    If you had the time and resources to personalize every sales pitch, every piece of marketing collateral, every special offer, how would that affect your bottom line? If your customers told you, “I don’t want that, but if you offer me this in a different color, I’ll buy three,” you would listen, right? […]

  • Bing Shopping Now Free To Merchants

    Brian Smith reports that Bing Shopping is now free for merchants to submit their product feeds and obtain traffic from Bing. I tried to find information from Bing on this, but I guess it is not published yet.
    We know Microsoft officially dropped the Cashback as of July 30, 2010. Brian said dropping Cashback […]

  • DoubleClick Founder Launches Structured “Decision Engine” FindTheBest.com

    At first blush it wasn’t impressive to me. I assumed from a quick look that FindTheBest was just a collection of links and “best of” lists. It thus seemed strange that DoubleClick founder Kevin O’Connor would come out of quasi-retirement to launch a basic directory site. But as we got into it a bit more […]

  • When More Is Actually Less In Paid Search

    6 Common Business Fallacies can lead to costly mismanagement of a paid search program.

  • What Google’s Preferred AdWords API Pricing Change Means For Enterprise Search Marketers

    Back in late April, Google announced that it was changing the way AdWords would work for agencies and application providers managing paid search via the AdWords API. This seemingly simple change from Google levels the playing field between in-house and externally developed search engine marketing tool providers.

  • Google And Yelp Express “Complicated” Relationship In Conference Interview

    There’s nothing that jaded and weary conference goers love more than to see some “red meat” conflict between panelists during a session. And that’s what TechCrunch’s Erick Schonfeld repeatedly tried to elicit in an on-stage interview of Yelp CEO Jeremy Stoppelman and Google’s John Hanke during the Social Currency CrunchUp event yesterday in Palo […]

  • Twitter Helps You Find New People To Follow

    Twitter is launching a new tool called “Suggestions for You” in the hopes of making it easier for users to find the right accounts to follow. The tool is rolling out today; I don’t have it on my main @mattmcgee account, but it does appear on the home page of my @atu2 account. (atu2.com is […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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