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SearchCap: The Day In Search, August 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Engine Market Share Steady In July: Hitwise

    There’s little change in the latest search engine market share numbers from Experian Hitwise. The company announced its stats for July 2010 today, and there’s almost no change at all for Google, Yahoo, and Bing. Ask.com did get a 6% jump from June, Hitwise says.

  • The Benefits, Limitations, And Risks Of Shared Platforms

    There are a number of shared platforms for B2B marketers that promise increased traffic and search visibility for their members. Before you subscribe to a shared platform, be sure you understand whether it will really help you and how to best use it to drive increased visibility in the search results. This article looks at […]

  • SEO Metrics: Proving Value With Research, Data And Tact

    When it comes to SEO, it is a quantitative marketing medium that is all about metrics and results. That means if you can’t provide data/research that proves value, as well as analytics and reporting to back your results, you’re basically asking for a whole lot of drama. Putting together the research behind a business case […]

  • The Problems With Google’s House Ads

    Many publishers run “house ads” to self-promote their own offerings. Google does too. However, Google differs from most publishers because it auctions ad space on its network. Thus, when Google runs house ads, it simultaneously conducts the auction that it is bidding in—an impermissible conflict of interest. This post explains when […]

  • Google Buzz Suggesting Accounts To Follow

    The Google Buzz team announced they will be offering suggestions for new people to follow the next time you login to Google Buzz.
    Google said the “suggestions are based on your frequent email/chat contacts, your public connections on other networks, and their activity on Google Buzz.” Google will only show you suggestions of public Google […]

  • Conversion Zen: Transforming Errors Into Opportunities

    Who’s responsible for your site’s error messages? Who decides what they say, when they appear, and how they look? It’s a key question—because if you haven’t paid attention to how your site treats visitors when things go wrong, their experience is much more likely to be negative—and talked about.
    This article is second in a […]

  • Important Restrictions To Include In Your Affiliate Agreement

    When working with affiliates, compliance begins with a well crafted and thought out agreement. Here are examples of restrictions that belong in an effective compliance strategy without putting a choke hold on your affiliates. This is not legal advice, and is intended as business advisement.
    Direct linking a.k.a. URL hijacking. If you […]

  • SES SFO Live Blogging Recap: Day One

    Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments.

    Content Marketing Optimization — SES San Francisco, BruceClay.com
    Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your […]

Search News From Around The Web:

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Local, Maps & Mobile

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