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SearchCap: The Day In Search, August 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Hunch: Traffic Down, Registrations Way Up & We’re Smarter

    Even though its traffic is down, Hunch says new user registrations have risen dramatically recently. And as more users register, Hunch says its recommendation engine keeps getting smarter.
    Barely more than two months ago, Hunch began requiring visitors to register/login to use the site. In doing so, all Hunch visitors were required to answer the site’s […]

  • Could CafeMom Become Yahoo’s Long Sought Social Network?

    AllThingsD is reporting that Yahoo is negotiating with mom-oriented social network CafeMom for a potential $100 million acquisition — the price Yahoo recently paid for Associated Content.
    Yahoo has of course tried to buy other companies unsuccessfully in the past (most recently Foursquare, according to rumor) so it’s not clear it will happen. But this deal […]

  • Yahoo-Microsoft Organic Transition Happening, Site Explorer, Search Monkey Holding For Now

    The Yahoo-Microsoft search transition is picking up momentum. Yahoo announced a number of things today relevant to the change over. They concern the organic search transition, SearchMonkey and Site Explorer.
    Yahoo announced that later this week the organic transition will commence for PC and mobile results in North America:
    This is an important step toward our […]

  • Facebook E-Commerce: A Look At Facebook Shopping Carts

    Facebook pages can be quite a dynamic location for your brand and now there is a growing push towards monetizing pages from within Facebook. By utilizing shopping cart software built exclusively for Facebook, retailers can now sell products right on their Facebook pages – no need for users to ever exit Facebook.com.
    These e-commerce platforms are […]

  • Smart Links Can Make Your SEO Sing

    Webmasters build links for two reasons: to drive traffic and to influence search engine placement. Neither option is as cut and dry as I’ve stated here but when it gets down to it, that’s why webmasters deliberately build links.
    If you’re building links to support ongoing SEO efforts, there are a handful of key tips to keep […]

  • Google AdWords To Adjust Your Max CPCs Based On Conversion Data

    The Google AdWords blog announced a new bidding method available to advertisers named enhanced CPC.
    Enhanced CPC uses your conversion data, the one you may willing provide to Google AdWords, to automatically adjust your Max CPC prices. The system predicts the likelihood of an ad converting based on the historical conversion tracking data in your […]

  • New comScore Search Metrics: ‘Explict Core Search’ Up At Yahoo, Bing, Down At Google

    As Danny earlier pointed out, comScore has devised a new metric called “Explicit Core Search” to separate intended search results from slideshow “gaming” (“contextual search”), which had arguably distorted search volumes at Yahoo and to some degree Bing in recent months.
    Here’s how comScore explains the new metric:
    When comScore reports our July 2010 qSearch data this […]

  • Europe Needs Bing, But Does Bing Need Europe?

    A simple look at search market share in Europe shows that Europe is a Google continent. Though the search giant’s headquarters are physically based in Silicon Valley, a huge part of their community is based in Europe. Only Yandex in Russia and Seznam in Czech are able to compete with Google, but only on a […]

  • Swingly: New Search Engine Reveals Just The Facts

    The days of search engines merely being a middle man are over. Search isn’t about sending users to the right web page, it’s about getting them the information they want as soon as possible — sometimes it’s a web page, but it might also be a sports score, movie showtimes, election information, or some other […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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