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SearchCap: The Day In Search, August 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Q&A: comScore’s New “Core Search” & “Explicit Core Search” Figures

    Today, comScore is releasing an additional set of search market share metrics designed to better reflect “core” search activity, something that’s become an issue as companies such as Yahoo and Microsoft have inflated traditional metrics through the use of “slideshows” and other “contextual search” activities. Below, a Q&A with Cameron Meierhoefer, comScore’s executive vice president […]

  • Twitter Expands Social Connections With New Features

    Twitter is rolling out a couple new features this week that expands its ability to show and help you develop your social network. The new features — “Followed by” and “You both follow” — are on their way to 100% availability, a Twitter spokesperson tells us.
    Both features show up when looking at another user’s profile […]

  • Hot On Sphinn: Local SEO & Citations, Search Auto-Suggestions, Bing’s Ad Budget & More

    Every day, your peers in the search industry are reading and voting on articles that are shared on our sister site, Sphinn. The most popular content goes “hot” — i.e., it reaches the Sphinn home page — when it acquires enough community votes or when a Sphinn editor promotes it as an “Editor’s Choice.”
    This is […]

  • Is Google’s Brand Equity In Danger?

    Last week, while I was on vacation, the big news was the Google-Verizon “net neutrality” agreement. Mostly the public response has been negative and very negative in some quarters.
    Danny’s How Google & Apple Sold Out The Cell Phone Revolution is one example. The even stronger Why Google Became A Carrier-Humping, Net Neutrality Surrender Monkey […]

  • 10 Reasons You Can’t Miss SMX East – October 4-6 in NYC

    Are you responsible for building site traffic? Growing sales? Boosting ROI? Acquiring customers? All of the above?
    You’re reading Search Engine Land, so you already know the power of search marketing. And Search Marketing Expo – SMX East is where you’ll learn the cutting edge tactics to make your search marketing efforts shine.
    Here are […]

  • Lycos Sold For $36 Million

    Lycos, that old search engine, was reportedly sold for $36 million.
    Ybrant Digital, an Indian-based digital marketing solutions company, bought Lycos from Korean-based Daum. Daum purchased Lycos back in 2004 for $95.4 million—and that was a mere fraction of the of the $12.5 billion Spanish telecom company Terra paid for Lycos at […]

  • Chitika: Bing Passes Yahoo In Search Market Share

    Well here’s a surprise. New stats from Chitika show Bing has taken over the second place spot for search market share from Yahoo — and back in January 2010!
    Chitika is an advertising network similar to Google AdSense. The company receives data about visits to the 80,000 sites in its network, which are mostly US based, […]

  • Google’s New Forced Transparency: Is Your Agency Ready?

    Google is making changes that require agencies to be more “transparent” in their reports to advertisers. But will this change benefit advertisers—or is it a move by Google to build its own brand and assure customer loyalty? The answers aren’t entirely… “transparent.”

  • Optimizing Facebook Status Updates For Local Marketing

    Many small-to-medium businesses (SMBs) are awakening to the marketing potential found in Facebook’s massive audience, and have begun developing their Facebook pages to promote their companies. While posting status updates is a great way to engage with your customers, there are some ways to kick them up a notch to expand your promotional potential, and […]

  • Tracking Seasonal Search Behavior

    Many products are naturally seasonal in nature. For example, Halloween costumes are generally only sold in the weeks preceding the holiday each year. However, while this seasonal behavior is easy to conceptualize, it can frustrate your ability to measure the progress of your SEO efforts, and the traffic growth you would like to […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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