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SearchCap: The Day In Search, April 8, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing’s Streetside Already Facing Objections In Germany

    Well, that didn’t take long. Just days after announcing plans to operate its Streetside map/photo service in Germany, Microsoft is already dealing with its first governmental objection. Thomas Kranig, head of the Bavarian State Office for Data Protection, has issued a statement (in German; here’s a Google translation to English) giving objections to Bing’s plans […]

  • Stop Treating Your Website Like A Broken Old Boat

    There are two prevailing mentalities when it comes to the investments we make in business. First, there are the investments we make in our future: things we build on, knowing our initial investment is just the beginning. We see our children this way, to draw a personal example. The second mentality sees investments as expenses: […]

  • Gov’t To Okay Google-ITA Deal After Google Agrees To Burdensome Conditions

    The Justice Department (DOJ) has signed off on the Google acquisition of travel software company ITA, but says Google must meet certain conditions. The Justice Department said that as originally proposed the acquisition would have “substantially lessened competition among providers of comparative flight search websites in the United States.” The DOJ is requiring Google to […]

  • Feds Ready To Approve Google-ITA Deal — With Ongoing Government Oversight

    After months of lobbying and speculation the US appears ready to approve Google’s $700 million acquisition of travel software company ITA, with some interesting “safeguards” or provisions. The Wall Street Journal is reporting that Justice Department approval of the deal would come with ongoing monitoring of the deal by regulators: Google Inc. and the Justice […]

  • 3 White Hat Ideas To Optimize Google Suggest Results

    One of the funniest moments at SMX West last month was the exchange between Avi Wilenksi (owner of Promediacorp, an SEO company) and Othar Hansson (Google Engineer). Avi had just discussed a case study of how he was able to alter Google Suggest results by “crowdsourcing” people to manually input queries—i.e. by somehow convincing them […]

  • Spring Search Fever: How Users Look Up Garden Center Products & Services

    It’s spring, and garden centers everywhere are getting ready to service the needs of home gardeners and small landscaping services. Garden center search traffic is similar to Christmas retail search traffic in that the majority of the searches occur during three or four months of the year, peaking in June and falling off dramatically for […]

  • Reports: Google CEO Page Ties Bonuses To Social Success, Reorganizes Google Mgmt. Team

    2011 bonuses for Google employees are reportedly being tied to how well the company fares in its efforts to integrate social elements across Google products. That’s according to two reports from Silicon Alley Insider — reports that say the news first spread in a company-wide memo last Friday from co-founder (and now new CEO) Larry […]

  • Optimize For Conversions Using The AdWords Rotation Option

    AdWords recently introduced a new feature to their Ad Rotation Settings called “Optimize for Conversions” (February, 2011). To find this go to: Campaign Tab | Settings | Advanced Settings | Ad Rotation (expand by clicking the “edit” link) While many advertisers may find this to be a marked improvement over the old “Optimize for Clicks” […]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Please Exit The Link Building – An excerpt: "Bad “link builders”, managed and supported by the terrible SEO Managers that love them – go to Google and mindlessly search. “KEYWORD links”. “KEYWORD resources”. Find a contact e-mail. Change keywords, find another e-mail. Random input in the Google toolbar. Check a PageRank or two. Brag about how high the PageRank of their link was. Repeat, repeat, repeat."
  • Indexing the Real World: The Enormous Potential of Hyperlocal Data – As we build layers of information on top of location-based data, we're seeing an increased importance in helping people connect offline after first connecting online. As the author says "Foursquare is the tip of the iceberg."
  • Newspapers and Social Media: Still Not Really Getting It – Another good read by Matthew Ingram on how newspapers in particular seem to have a difficult time with journalists interacting on blogs and social sites like Facebook and Twitter. They get publishing and curation, but they still just don't get social.

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