SearchCap: The Day In Search, April 8, 2010

By Fox News

April 8, 2010

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

3 Ways To Use Google’s Search Results For Keyword Research
Years ago, on a planet far far away, people used to optimize for keyword density. But as relevancy algorithms have improved people have moved away from keyword density and toward keyword diversity. Covering a broader net of closely related keywords on your pages yields a better chance to rank for some of the billions of […]
The Problem Of Inconsistent SMB Contact Details – Part II
Last month, I discussed the prevailing problem of small business owners whose contact details appear inconsistently across multiple local directories and search sites.
When a barbershop can’t be found at the address that appears on Google because the owner changed locations and forgot to update his online profile(s), everybody loses – from the business owner to the […]
What The Long Tail Of Search Actually Looks Like
Much has been written about how savvy search marketers can exploit the long tail in both organic SEO and for paid search campaigns. The formal definition of the long tail refers to the statistical property that a larger share of population rests within the “tail” of a probability distribution than the “head.”
In search marketing terms, […]
Social Bookmarking Service Xmarks Adds Ratings To Search Ads
Social bookmarking service Xmarks, which began life as a Firefox social bookmarking add-on called Foxmarks, has developed an interesting new service called “SearchBoost.” It permits star ratings to appear as an overlay in paid-search ads (in Google, Bing) for users that have the company’s browser add-on installed.
Xmarks CEO James Joaquin told me the Xmarks […]
Report: Click Fraud Rate At Highest Rate
Anchor Intelligence released their click fraud report today, reporting that click fraud has reached an all time high. The “Attempted Click Fraud” rate rose 13.4% from 25.7% in the fourth quarter of 2009 to 29.2% in the first quarter of 2010. Year-over-year, this is up 34% from Q1 2009. It is important […]
Google Sitemaps Gains Image Support
The Google Webmaster Central Blog announced that you can use a Sitemaps extension to provide image data to Google. In the Sitemaps file you can specify the following properties of the images; image, location, caption, geographic location, title and license details.
More technical specifications can be seen over here and here is a sample Google […]
Google’s Hiring Again
Google to Go on Hiring Spree from MediaWeek reports Google is looking to hire an additional 500 sales people in the near future, as well as bulk up their engineering team and finance, product management and human resources departments.
2009 and parts of 2008, were touch times for most companies, including Google. Google laid […]
Paid Search Research In Action
Because this column, PPC Academy, is a one-year search advertising course, it made sense to spend the first few months on research. In the real world of tight deadlines and downsizing, it can be easy to want to do everything quickly, but deep research can yield tremendous dividends for your account so it’s important […]
5 Video Syndication Tools That Can Boost Search Results
The basic idea behind video syndication is to take a single video and distribute it across as many video channels as possible. The advantages from a branding perspective are clear. The more places your branded message appears, the likelier the chance that people will watch your video and be exposed to a brand impression. In […]
How To Create High-Converting Landing Pages
In this post I present some intermediate level landing page optimization tactics. I toss in a couple of real-world scenarios and we will work from some basic assumptions. This article is targeted for Google AdWords advertisers with direct marketing goals in mind, although the same principles apply to other search engines just as […]
Google’s Search Share Down For 4th Straight Month: Hitwise
Experian Hitwise is the first of the traffic measurement services to check in with numbers for March 2010, and there’s really no other way to say it: March was a strange month of consmer searching. Google continues to lead the way with almost 70% search share, but that represents a fourth straight declining month for […]